REFERENCE VIDEOS: These are examples of other videos with mini vlog, replies, questions, or POV content to give you a sense of what the Chime team will be aiming for:

• Mini vlogs/vibes
• Reply with video
• Questions
• POV

Are you a charismatic creator who specializes in engaging mini vlogs, question or reply videos, POVs, or just general good vibes and lifestyle content on TikTok? If so, Chime wants to work with YOU to create a series of short, entertaining videos for TikTok and Instagram Reels that represent the happy & upbeat lifestyle that comes with making smarter money decisions.

These are NOT ads, and what we're looking for should be made to connect organically with viewers in their feeds or For You pages. While we will want to incorporate a money theme into the videos in some way, you should think about the style or feeling of the videos first, and we can help you connect that back to money or Chime's messaging. Check out Chime's TikTok for a sense of their style and tone. The Chime team has also included some mini vlog, question/reply, and POV examples in the Background section below, to give you a sense of the styles they'll be aiming for. To keep things simple, you can use the same person in each video. 

In your treatment, please tell us a bit more about about how you'd plan to use the mini vlog, question/reply, POV, or some other format to create entertaining videos that depict the positive lifestyle that comes from making smarter money decisions. Feel free to include links to any existing TikTok videos (they don't have to be your own) that represent the style you'd be aiming for. 

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 5 total assets, per greenlit creator.

• Five :10-:15 videos (9x16)

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• TikTok
• Instagram Reels
• Please review the platform best practices page.

 

TARGET AUDIENCE: TikTok & Instagram users ages 18-34

 

TONE:

• Lighthearted, casual & comedic
• Helpful, optimistic, encouraging and relatable

 

EXECUTIONAL MANDATORIES: 

• All text must be placed for TikTok in-feed safe zones. Any assets with text will also need to be delivered with a textless version as well. 
• A non-numbered Chime card can be provided to the greenlit creator for use in the videos (if needed). 
• If a Chime card is shown, the Visa logo must be visible, and not obstructed in any way. 
• Videos cannot feature anything vulgar or any profanity. 
• If your videos will need to feature music from the TikTok library, your final delivery will need to consist of a video exported without music, along with the exact timecodes for where music tracks should be added to your video when posted.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

 

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute these videos.
  
  
• TREATMENT (REQUIRED): A quick document breakdown what's going to happen in the videos, or links to existing TikToks that represent the style you'll be aiming for. This can be very simple, and just helps the Sponsor understand a bit more about what you'd want to create. If it's helpful to you, we've provided a treatment template, which you can find here. 

• LINKS (REQUIRED): To your previous video work. Please only include links to TikTok or Reels assets you've worked on, or to your TikTok/Instagram account. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 9x16. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.