We don't know what the holidays are going to be like this year, but we know they're going to be different, so it's tough not to approach the end of the year feeling a little more subdued. Still, 2020's also given us so many examples of the ingenuity and hopeful exuberance of the human spirit, and we've all heard stories about how far people go to ensure that special occasions can still feel special for the ones they love - even when they can only be together virtually. This holiday season, PayPal wants to embrace that sense of optimism and empowerment, so they're looking for individual video concepts with short heartwarming stories about people creating memorable holiday experiences. 

Since PayPal enables so much of the commerce that drives the season, the basic idea is that each short :30 video will tell a quick story where someone purchases different items online (where they'd checkout with PayPal), and with those items, they're able to do something unique and memorable. They'll be using the tagline, "Let's make it one to remember."

This is not necessarily about "gifts." This Apple holiday spot from 2019 is a great narrative and tonal reference, because it's a sweet story about two children using the brand's tech to create a video slide show for their family, in memory of their grandmother. It's not a story about a physical gift; it's a story about a thoughtful and unexpected gesture.

Holiday experiences can be "virtual," but we're also open to in-person experiences as long as they reflect social distancing and safe interactions with smaller groups. They should also be relatable and feel accessible to most people, since this year's going to be tough for a lot of us financially. It might also help to think about some of the creative COVID-era birthday and wedding celebrations you might have seen online - they could be good inspiration too. No need for true stories here though - be creative.

EXPOSURE: Videos will be distributed globally across multiple channels and platforms, including: Instagram (key social focus), Facebook, Twitter, and YouTube, as well as other owned channels and paid media. 

 

TARGET AUDIENCE: 

• PayPal's primary targets are young professionals - under 30, digital savvy - and parents, early 30's to mid-40’s. 
• Concepts should also work for a global audience, and not feel too closely tied to an "American" experience.

 

TONE:

• Positive, relatable, authentic, inclusive, optimistic, humble, clever - with a hint of charm and wit.
• The brand itself values: integrity, trust, respect, empathy, collaboration, inclusion

 

EXECUTIONAL MANDATORIES: 

• Concepts should allow for multiple purchases from different merchants, BUT PayPal is also open to showing a single very meaningful purchase if the purchase feels like it comes from a smaller speciality merchant. Millions of merchants use PayPal, after all, and we'll want that to come through, either by showing multiple things, or showing a really unique merchant.

Tell us your Concept in 250 characters or less. Remember, a Concept is not a detailed script — it is a spark of inspiration or a distillation of what will happen in the videos. As always, Concepts should be emotional, clever, and engaging.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
6. Limit 5 submissions per member, per Phase.
    
7. You must be at least thirteen (13) years or older to enter.
   
   
8. The Sponsor reserves the right to repost the contest.
   
   
9. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.