MAKER CONTENT VIDEO CONCEPTS TO AVOID:

• Crochet art
• Watercolor cookies
• Chalk art
• Food art
• Pancake art
• Cookie art
• Cruelty-free makeup looks

VIDA THE VET SOCIAL MEDIA PLATFORMS:

• Vida the Vet TikTok
• Vida the Vet Instagram
• Vida the Vet YouTube Channel

Your new favorite vet is ready to see you now! Vida the Vet is a new show for toddlers that follows a vet named Vida and her vet tech, Popcorn, as they help their animal friends in Sweetwood. Each episode, kids learn facts about different animals and how to care and deal with specific problems (like, what happens when you get poison ivy, how to overcome a sad day, or how to get rid of the hiccups). Each episode has a unique, catchy song, and each animal/character has a unique personality too. To help raise awareness about Vida the Vet for parents and kids alike, Spin Master is looking for FIVE different creators to each produce ONE vertical social video geared towards parents of preschool-aged toddlers that demonstrates how Vida the Vet is a show that expands loving hearts and curious minds with imaginative stories of empathy and well-being. 

Specifically, Spin Master is looking for visually-intriguing, cute, and crafty videos, up to :59, that'll catch parents' attention on social media feeds and make them want to watch Vida the Vet with their kids. Spin Master is open to any creative execution so long as your concept is video-based (we are NOT looking for still images or illustrations), and they are especially interested in "craft" or "maker" video concepts. These are social videos where you craft, build, bake, or sculpt with unique materials, and also film your creation using fun and engaging editing techniques. Think about the types of social videos that parents love to watch - like making a Vida-themed lunch for their kid, a Vida-themed craft, or a Vida-themed birthday party - and let your imagination run wild! Importantly, Spin Master does already have some other craft content that's in production, and they'd like to AVOID making too many similar videos, so please make sure to check out the Background for that list. 

Keep in mind: your concepts should appeal to parents of toddlers, so they can enjoy them as a family. Otherwise, all videos should adhere to the Vida the Vet brand guidelines, which will be provided. Tonally, your video should be playful, cheerful, informative, and trustworthy. Vida shares real facts about the real world, and she’s a positive and likable role model for kids, so these videos should reflect that ethos. Since your video will be living on social media, we want the content to feel organic to the platform. Your video should be eye-catching, grab the viewers' attention within the first 3 seconds, and all content should feel connected to Vida the Vet (e.g. the use of brand colors, songs from the show, values from the show, and catch phrases). Your primary aspect ratio should be a vertical 9x16, but you'll also need to deliver for 4x5, so keep that in mind when you're framing your shots and planning out your video.

In your pitch treatment, make sure to detail your proposed creative concept for your social video. While not required, we highly encourage you to submit multiple video concepts in your pitch treatment for Spin Master evaluate. If you're selected, Spin Master will work with you to decide which ONE concept will move into production. Feel free to include links to any existing social videos (they don't have to be your own) that represent the style you'd be aiming for.

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 2 total video assets, per creator:

• One :10-:59 social video (9x16, 4x5)

EXPECTED TIMELINE: HERE

EXPOSURE:  We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Instagram, TikTok, and YouTube Shorts

TARGET AUDIENCE: 

• Target Audience for Vida the Vet (the show): 2-5 year olds, primarily girls 3-5, who like to learn, take care of things and want to feel proud of themselves. 
• Target Audience for Social Content: Millennial parents and parents of kids 2-5 years old

TONE/FEEL: Relatable, engaging, charming, caring, helpful, playful, cheerful, informative

EXECUTIONAL MANDATORIES: 

• You MUST mention Vida the Vet at least 1-2 times in each video. Ideally, your video emphasizes the love for animals and the awesomeness of the show.
• You CAN use real animals in the videos, depending on your creative concept. 
• Your video CAN have on-screen text and voiceover, depending on your creative concept.
• You MUST include the below CTAs at the end of each video:
  • "Watch the show now on YouTube & streaming on Netflix"
  • “Vida will have you feeling better in 1, 2, 3” 
• Your assets may NOT include ANY third party materials (e.g., artwork, logos, photographs, etc.).
• Your assets should NOT be aimed at kids and MUST be geared towards parents of toddlers. 
• All graphics and the most important visual content should stay within TikTok's safe zones.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.