REFERENCE VIDEOS FOR INSPIRATION AND AESTHETIC: 

• John Lewis – Monty the Penguin - Great use of product, imagination, and story

• Orange Can - Great aesthetic, tone, and emotion
  

We know this Valentine's Day is a little different, and you're more likely to be looking through Bobby Flay's cookbook instead of booking a table at one of his restaurants, but that makes Vermont Teddy Bear the perfect solution this year - a gift from the heart that will last a lifetime.

The goal of this project is to create 2 distinct Valentine's Day videos for Facebook and Instagram, each up to :30 long, and driving to product purchases. Your videos should target previous Vermont Teddy Bear customers who may want to re-engage with the brand for their loved ones. The takeaway should be: Vermont Teddy Bear is the perfect gift for your valentine: your partner, spouse, child, or grandchild.

The first video should create an emotional connection between the audience and the brand through the connection of the 4' Big Hunka® Love Bear, another product such as World’s Softest Bear or Oh-So-Soft animals (Koala, Elephant, Panda, etc), or a mix of all of these.   

The second video should have a humorous tone and could focus on the 4 FT’ Big Hunka Love Bear. Puns always do well – “Bear your Love”, etc., and can also play with the theme "the stakes are high!"

 

DELIVERABLES: There are 2 total video assets.

• One up to :30 Emotional Connection video (4x5)
• One up to :30 Humorous video (4x5)
• All RAW footage from the shoot must be provided as well.

 

TIMELINE: This project moves FAST we will need to have all videos and project files in by Feb 1. 

Project Launch: Jan 15

Pitch Phase: Jan 15 - Jan 19

Sponsor selects Pitch creator: Jan 20

Pre-production: Jan 21 - Jan 22

Production: Jan 23 - Jan 25

First cuts delivered to Tongal: Jan 26

Client notes due by:  Jan 27

Fine cuts delivered to Tongal:  Jan 28

Approval needed by:  Jan 29

File QC:  Jan 30 - Jan 31

Final files delivered to client: Feb 1

EXPOSURE:

• Facebook, Instagram, Vermont Teddy Bear's website
• Please check out our platform best practices page.

 

TARGET AUDIENCE: Men and women age 30-65

TONE:

• For the first video, the tone should be heartfelt and emotional (target those who would buy a Vermont Teddy Bear for a child/grandchild)
• For the second video, the tone should be light and humorous (target those who would buy a Vermont Teddy Bear for a partner/spouse)

 

EXECUTIONAL MANDATORIES: 

• Please incorporate the key marketing message: "Love is in the Bear!  Lifetime Guarantee."
• Please feature the “tush tag” of the product, which says "Made in Vermont."  
• Your video should feature the softness and detail of the product. 
• Please use tasteful humor in your video. Stay away from portraying the partner/ spouse as too overtly sensual.
  

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety. 

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.

• COVID PROTOCOL (REQUIRED): Please let us know your team's COVID safety protocols for production. At the very minimum, your safety plan must include information about:
  • What city and state you plan to film in
  • Whether you are filming interiors or exteriors
  • Approximately how many people you plan to have on set
  • How you'll account for testing, PPE, and distancing on set
  • How you'll handle talent and backup talent, including any hair, make-up, and wardrobe needs
  • Whether you'll have a dedicated compliance officer on set
    
    
• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.