The LEGO brand has always inspired creative play. Children today are already expressing themselves creatively on platforms not designed with kids in mind. VIDIYO is a creative playground where kids can safely develop and share their creative vision. It’s a tool which enables them to mess with their world, augmenting it with music, effects and animations, expressing their own creativity and enjoying the creativity of others.

For this project, there are two content directions, your videos should focus on:

1. Mess with your world - Use your real world as a stage, and add LEGO models and characters to create an alternate reality full of fun animations, sounds, and effects.
2. Play-Along - Create VIDIYOs containing cues that incentivize other creators to rebuild, replicate, or respond, forming a content spiral or train. Think about viral video trends on other social platforms as inspiration for this particular direction. 

LEGO® VIDIYO™ was created to help kids film their own music videos. Using your phone's camera, you can record a scene in the real world and easily lay incredible characters and effects over it to create a one-of-a-kind experience. The LEGO Group wants you to hack it to see what else you can create. Start a meme, make a minifig dance, tell your story, turn your bedroom, your kitchen, the back of your garden into a stage for your imagination, but whatever you make, BRING THE FUN!

The goal of this project is to use the LEGO VIDIYO app to create a suite of 10 different videos while filming on one of the latest iPhones (12 or later). There are two themes that videos should fit into, which you can find in the Background, but these videos can be the kind of videos that you want to create and share. Pitch winners will be given special builds and permissions within the app that will allow them to create more than just music videos -- you'll be able to explore the full creative pallet of the LEGO universe and DNA!

The LEGO team wants to populate the app with exciting, fresh content that entertains and engages kids, and encourages them to explore more, share more, and create more content. Your videos should help to drive app downloads and inspire kids to create and entertain themselves with fun, engaging content, and the takeaway should be: "Now I want to make my own VIDIYOs!" Your videos should feel aspirational and easy to replicate, and within your suite, you're encouraged to use different LEGO models or elements as props, as well as different genres and songs. Please do not feature any people in your videos. You can also use different aspect ratios (i.e. 16x9 landscape and 9x16 portrait) and different lengths (e.g. :05, :10, :15, :20, :30, :60) for all of your content.

This has a fast-moving timeline, but it's easy to use the app, and these should be a joy for you to create. For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 10 total video assets per filmmaker.

• Ten :05 - :60 videos made from the LEGO VIDIYO app using your phone (either 16x9 or 9x16).

 

TIMELINE: For the full project timeline please see the Assets section. Please note there will be a kick-off call with the client on either 12/16 or 12/17. Your updated treatment with revised video concepts is expected on 12/19 (Sunday).

 

EXPOSURE:

• The LEGO VIDIYO app and LEGO.com
• YouTube, Facebook, Instagram

 

TARGET AUDIENCE: Kids between 9-12 

TONE: Fun, engaging

 

EXECUTIONAL MANDATORIES: 

• You MUST shoot these videos using one of the latest iPhone models (12 or 13). If you don't have an iPhone, but have a really good creative take, we may be able to provide you with an iPhone for the project. 
• Product will be provided to pitch winners.
• You must use either music from the VIDIYO App, or other music provided by The LEGO Group.
• You MAY NOTinclude:
  • Any images or videos of real people, faces, or partial faces
  • Any images or videos of other toys or direct competitor products
  • Content related to violence or death/usage of weapons 
  • Offensive language
  • References to illegal activities and child unsafe behaviors (e.g. smoking)
  • Sexual content of any kind
  • Content promoting political or religious symbols
  • Direct copies of others work

Though most projects on our platform do move forward with a greenlit pitch, we will notify you in the event the Sponsor decides not to fund any pitches via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED):  Tell us how you plan to approach the suite of videos (ie length, aspect ratio, content direction). If it's helpful to you, we've provided a treatment template, which you can find here.

• SHIPPING INFO (REQUIRED): Given the tight timeline, please tell us your shipping address including your phone number.

• PHONE MODEL (REQUIRED): Please tell us which iPhone model you plan to use to film the videos. You MUST shoot these videos using one of the later iPhone models (12 or 13). If you don't have an iPhone, but have a really good take, we may be able to provide you with a phone for the shoot.

• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• SAMPLE VIDEO (Optional): Show us a sample video you've made on VIDIYO.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.