MORE ABOUT ALPIN HAUS: In 1964, a small family-owned business opened its doors in Amsterdam, NY. Alpin Haus started as a ski shop with one full time employee and a handful of helpers.

Today, Alpin Haus is one of the leading outdoor recreational retailers in the northeast and employs over 250 people across our seven locations across the Northeast: two in Amsterdam, NY, and additional stores in Orange County, Latham, Saratoga Springs, and Clifton Park, NY, as well as Oak Ridge, NJ. They proudly offer a full line of RVs, along with boats, snowmobiles, skis, pools, and spas, and are recognized as one of the largest RV dealers in the country. 

Alpin Haus has earned numerous accolades, including being named a Top 5 RV Dealer by RV Business Magazine, a Top 25 Tracker Boats Dealer, Snow Sports Retailer of the Year, National Top Quality RV Dealer of the Year, and Ski-Doo District Dealer of the Year. The company has also been consistently recognized as one of the Best Places to Work by the Capital District Business Review

For over 60 years, Alpin Haus has been one of the leading outdoor recreational retailers in the north-eastern US. Whether you're looking for the best RV around, a boat to enjoy the lake on in the summer, or even installing a new pool, Alpin Haus has become the go-to spot while still maintaining their family-owned, down to earth vibes. Now, Alpin Haus wants to film some of their most dedicated customers and share their personal experience to help spread the good word.

The goal of this project is to create a suite of videos, up to 2 minutes in length each, that's built around a series of compelling testimonial interviews with dedicated Alpin Haus customers who've had great experiences across a range of their products, specifically in the RV, boat, and pool categories. Production will require a shoot in Amsteram, NY during the month of July and will require you to shoot at two of their distinct locations in town, so you should plan for at least three days of production (one day for prep, one for each location). The main focus of the video should be on the customer's incredible and long-standing relationship being a customer at Alpin Haus, and should celebrate not only the excellence in product quality and variety, but also in the personal, down-to-earth shopping experience you can expect when going to Alpin Haus.

Creatively, Alpin Haus wants these videos to be energetic and exciting (given the nature of the very fun activities they do business in), but also emotionally resonant, as it's their personal touch and family-owned aesthetic that sets them apart from other major retailers. Beyond the specific customer videos, you will also be editing together one “Best Of” supercut featuring highlights across all stories, so it will be important to lay out in your pitch treatment how you intend to establish a narrative storyline thread and aesthetic throughout ALL the videos.

An important detail, Alpin Haus is planning to provide the supplemental action b-roll footage for the range of videos (e.g. customers driving RVs, boating, on the water or in the pool, etc.). So the majority of your time will be spent on the five customer interviews and relevant in-store b-roll across the two store locations, being sure to hit all agreed upon talking points. During the pre-production phase, you can collaborate with Alpin Haus to narrow in on exactly what type of b-roll footage to expect/include, and you may also propose capturing additional in-store b-roll footage at that time where warranted. It's also important to note that you must put together a list of interview questions during the pre-production phase, which will need to be approved by Alpin Haus before filming.

Check out more information in the Background. Note that you do not need to be based in the Amsterdam, NY area to pitch on this project, but no additional budget for travel or accommodations will be provided. For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 16 total video assets.

• Five up to 2-minute customer testimonial videos (16x9)
• Five :15 social cutdowns/teasers for each testimonial video (16x9, 9x16)
• One up to 2-minute "Best of" supercut video (16x9)

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as we CANNOT guarantee that usage is limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Alpin Haus social channels

TARGET AUDIENCE: Adults 21-65, fans of outdoor activities.

TONE/FEEL: Emotionally resonant, energetic, personal

EXECUTIONAL MANDATORIES: 

• The greenlit filmmaking team will be required to travel to Amsterdam, NY to shoot at both Alpin Haus store locations.
• At the end of the project, you are required to submit ALL working project files and RAW footage.

AI USAGE: You may not use AI generated visual or audio assets in your final content. However, for the purposes of your pitch and pre-production materials, you are welcome to use generative AI to create visuals, storyboards, animatics, proofs-of-concept, etc. that might help the Sponsor understand your vision for creating the final content. Additionally, assistive AI tools (e.g. object removal, compositing, color grading, sound mixing, subtitling, etc.) may be used in post-production to supplement your workflow. Please keep record of any AI usage deployed in your submissions in the event that the Sponsor requests AI disclosures. If you have questions about any specific usage or tool, please ask your Tongal producer.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors. Unless specifically requested, there's no need to include a budget with your submission.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

• APPRENTICESHIP ADVISOR (Optional): The Tongal On-Set Apprenticeship Program is an opportunity to support new & emerging talent in production positions with hands-on on-set experience. Please indicate on the pitch submission form if you would be interested in overseeing an apprentice on your production; your answer will neither increase nor decrease the likelihood of your pitch being greenlit. Tongal will cover the apprentice's day rate outside of your project budget, and if you are matched with an apprentice, your Tongal producer will reach out with more information. To learn more about the On-Set Apprenticeship Program and the responsibilities of an advisor, please click HERE.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.