HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:
We all love sharing our professional achievements on social media, so it should come as no surprise that the big shot execs at T-Mobile do too, and they've always got a lot to be excited about. There's one thing though - their upcoming corporate earnings report - that's particularly important for them. The challenge is that financial reports just aren't that interesting on their own, and certainly not when they're accompanied by the usual blah blah blandness of most corporate communications... so we need to do something about that. Luckily, T-Mobile's a pretty cool brand, and their leadership walks the walk. They embrace the same tone that the brand does: vibrant and playful, self-aware and confident, celebratory and, you know, still kinda professional. T-Mobile's the Un-carrier, why be like everyone else? Let's have a little fun.
T-Mobile needs some short videos for their leadership team to talk about corporate earnings on social media. This project's for motion graphic designers and editors, and it's going to incorporate motion text, dynamic visuals, and some live action footage. You'll create a :30 loopable earnings report video, and then a second :30-:40 video that incorporates actual footage of leadership to highlight key points that come up in their upcoming corporate earnings call. Since this content will be shared directly by executive leadership at T-Mobile, there's a lot of visibility here, so we want something visually interesting and engaging, but it's still got to remain professional and not too silly. T-Mobile's found that there is better engagement when visuals are clear, relatable, and customer-friendly - not overly abstract, frenetic, or busy. We are asking for two different styles of assets, which you can read more about below, which should complement one another.
For the first asset, The T-Mobile team will provide text copy for the 3-4 statistics that they are looking to highlight from their report. There's no live action footage of leadership in this one, and so we are looking for something similar to this example or this example, but even more vibrant and social forward, with the main focus here being to present customer and financial information in a way that feels very T-Mobile. The T-Mobile team and the chosen creator will work on aligning the concept design first, using temporary messaging, and then you'll need to work fast once the final report and massaging become available for final delivery on 4/22.
The second asset is going to require live-action footage from T-Mobile's earnings call on 4/25, so you'll need to develop a template, of sorts, until that footage becomes available. The T-Mobile team will provide placeholder clips that you can use to develop your template, along with a transcript, and the goal will be to create something that we can plug footage into quickly on 4/25. They've shared examples like this, but they're hoping to find ways to elevate this video content further, whether that means you utilize some kind of Magenta framing device around the edges of the frame, or you create some really cool transition effects, some text caption formatting, or something else altogether. Keep it magenta-themed and engaging, and keep in mind that the T-Mobile team will not be able to share the video that needs to be placed in the template until 3PM PT on 4/25, but you'll need the final video mastered that very same day by 5PM PT.
The T-Mobile team is open to all sorts of ideas for these executions - whether it's a fun animation or motion graphics, something hand-drawn, or even mixed media. Consider that you might need to several different achievements, one after the other, so you need some kind of cool visual device that allows you to clearly showcase each achievement, and then cleverly transition to the next achievement. You will NOT need to include any music in your deliverables, though there will be audio from the provided video on the second asset. If you're selected, we'll NDA you and give you a list of the achievements they want to cover. We've included some examples that we've done in the past in the Background.
You will be required to work within the Adobe Creative Cloud for your project and your files should be organized as the T-Mobile team may use the video template for future announcements. For your pitch submission, we would encourage you to share a sample video that illustrates what you're thinking in terms of a creative approach for at least one of the assets. If you are looking to include copy in your treatment or sample video, you can use this previous example for guidance. Feel free to throw in a few different creative options too, so the brand can pivot if they really like your past work, but aren't in love with your primary creative approach. Otherwise, for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are two total video assets.
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: Industry analysts and potential customers
TONE/FEEL: Relatable, conversational, and casual, like you're talking with a friend, but also upbeat, fun, positive, and maybe even a bit quirky. Stay away from anything that feels sales-y or ad-like.
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.