T-MOBILE BENEFITS: Each individual video should cover at least one topic or category of benefits, but it can also cover multiple, if structured the right way. Think about what works best creatively. An ASMR video can cover a lot of messaging if someone's speaking the whole way through, but if you're tracing out words on a cake, you'd be much more limited in what you can communicate.
PAST VIDEOS FOR REFERENCE:
THE CHARACTER SELECTION / PERSONALITY QUIZ CONCEPT: Which Harry Potter house do you belong to? Are you an enneagram type 2... or an enneagram type 7? Would your friends call you a Rachel, or a Monica? Can your horoscope predict your career path? There are a million different ways to approach "character selection" or a "personality quiz" tropes, and T-Mobile wants to know if there's a playful one that might show someone whether they're - for example - an events manager, or a network engineer. T-Mobile offers many, many different careers that you could leverage - at local stores, or at the corporate level - and how you choose to showcase the different options is where the real fun comes in. Don't be afraid to get weird and creative with this one. T-Mobile created a similar campaign late last year that reimagined Zodiac signs as different positions, and that can also help inform you about different open positions and the traits associated with each role. Check out some other examples of the concept below:
T-Mobile's got amazing employee benefits and an incredible company culture, and they're a super fun place to work and to develop your career - so their Careers Team wants to let people know. Now, ordinarily, you might just plop some HR dude in front of a blue screen and have him ramble on about "unlocking your potential" while smile-filled stock footage rolls, but that's sooooooo boring. No, T-Mobile is the Un-carrier. They're more interested in personality quiz parodies or fake horoscopes that tell you what kind of network engineer you're going to be, and that's why we're here. We need several creative teams to jump in and produce some clever, unexpected, and quirky content that T-Mobile can use to talk about careers, benefits, and culture.
The goal here is to find several creators who can each produce at least two social-first videos with a budget of up to $6000 total (i.e. up to $3000 per video). We say at least two, but there's also a chance that you be greenlit for up to five videos, with up to $3,000 for each video you produce. Ultimately T-Mobile needs at least 10 total videos, and there's flexibility in how that comes together. The videos themselves can be anywhere from :07 to :60 in length (though shorter is better), and they're intended for social media so we're not looking for high production value or polish. We expect that the complexity of your concept / production is what drives the budget, so if you're pitching something simple and short, don't max out that $6000 budget bid.
We're looking for cleverness, comedy, self-awareness, and smart messaging, and you have A LOT of room for creativity here - just check out this T-Mobile Careers Bob Ross parody. We'd encourage you to think about all sorts of different internet trends, memes, parodies, tropes, sketches, and gags. Your videos will need to cover one or more topics from their employee benefits, perks, culture, community, diversity, and other company initiatives, which you can find in the Background. Both videos could potentially involve the same conceptual approach, cast, and location, but messaging needs to be unique in each video. While we are primarily seeking live action executions, if you have a surprising or extraordinary idea for how to showcase this in animation, we are keen to see what you come up with.
One last thing: there is one particular concept that T-Mobile wants to explore, and while we don't want everyone doing it, we are looking to greenlight at least one filmmaker who has a good approach to it. It involves a parody on personality quizzes and the classic "character selection" meme, and you can find more information about it in the Background.
For your pitch, we highly recommend submitting multiple concepts, and If you're doing more than two videos, please tell us how each video will be different. For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There will likely be 6 total assets, though we might not require all aspect ratios be delivered for your video, depending on your concept.
TIMELINE: HERE
EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.
TARGET AUDIENCE: Career seekers, millenials, and Gen-Zers.
TONE: Self-aware, humorous, surprising, winking but not too snarky, big, bold, fun & relatable
EXECUTIONAL MANDATORIES:
OPEN BID:
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.