PREVIOUS T-MOBILE GIFS: These are just a few of the recent GIFs created on Tongal, and they're a good example of how much stylistic diversity and freedom you have in approaching this project. 

• Scam Shield GIF - The Scam Shield iconography that T-Mobile uses is pretty simple, so this GIF kept the messaging simple, but went over the top and depicted the scam shield with more of a medieval style crest  with swords and a shield. The extra style draws the eye and elevates this over  an expected version that might just have T-Mobile's actual Scam Shield logo.
• Awesome Audio Products Social GIFs - Four different GIFs for some of the headphones and speakers available in T-Mobile stores.
• Escape the Internet BS GIF- This goes with a line-drawn style that feels a bit like a meme or a webtoon, and is totally distinct from most of the other T-Mobile content you see.
• Careers & Opportunities Videos - Although not technically GIFs, the style here is very much in line with this project, and it's a good example of how you COULD use stock images, if you paired it with unexpected and playful elements that made it less straight-forward.

Social media's got plenty of talk, but we all know it's visuals that excite people, so - animators, illustrators, and all you other wizards of design - this is another T-Mobile GIF project for you to run with. In this project, T-Mobile wants us to create a mix of GIFs and static images that their employees can use to showcase some of the "evergreen" offerings that T-Mobile has for customers - everything from their typical cell phone plans to their ScamShield robocall blocker and their T-Mobile MONEY online banking options. Now, you may have seen a project just like this recently, but the difference here is that we specifically want unexpected visuals, and we'll elaborate on what that means further below.

The goal here is for you to create a total of 2 GIF and 2 static images that communicate something about the different benefits, perks, and features that make these offerings stand out. We've split the offerings into 2 different batches, and you'll can select one batch OR the other, depending on what you find more interesting.

Batch A

1. T-Mobile for Business
2. T-Mobile MONEY

Batch B

1. Cell Phone Plans
2. T-Mobile Tuesdays

What do we mean by unexpected? We've seen a bunch of GIFs that simply take stock photos of smiling actors and throw them on a magenta background with some plain text - that's not really exciting. We've also seen a lot of motion graphic text with crazy abstract shapes and lines - that's cool, but we've all seen that before, for T-Mobile, and a bunch of other brands. 8-bit video-game style ideas are more common than you'd think, and while that's a cool style, the visuals themselves aren't surprising. Here's a recent T-Mobile Tuesdays GIF that works because it depicts days of the week as boring office chairs, except for Tuesday, which is a throne upon which we find different T-Mobile Tuesday offers. The GIF is functional, but the visual is elevated and doesn't take an obvious approach. We'll touch on more in the Background.

There are many ways for you to approach the tone and style and T-Mobile doesn't want to box you in. T-Mobile has a unique voice that is vivacious and lighthearted, self-aware and self-assured, yet nevertheless professional. They're the Un-carrier - cool, clever, even a little quirky. They're also not "ads," as these should feel more casual than that. 

In terms of the differences between GIFs and static images, there isn't one stylistically - T-Mobile's looking for a lot of bite-sized content and that means some of the simpler messaging will just be presented with a static image instead of a GIF. Those static images are unique assets though, and they should be just as interesting and playful as the GIFs. 

For your pitch, we highly recommend submitting a proof of concept GIF or static image in your Treatment or Pitch Video. Start with T-Mobile for Business or T-Mobile Money, as they'll be part of Batch 1 for delivery. For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 4 total assets, per creator.

• Two GIFs (1x1), with one for each offering; GIFs must be 4.9 MB or smaller.
• Two Static Images (1x1), with one for each offering

 

TIMELINE: HERE

 

EXPOSURE:

• T-Mobile employee social feeds including LinkedIn, Twitter, Instagram, and Facebook.
• Please review the platform best practices page.

 

TARGET AUDIENCE: Employee's friends, family, business contacts, and social networks.

 

TONE:

• Unexpected, playful, polished, cool, quirky. 
• Stay away from anything that feels sales-y or ad-like.

 

EXECUTIONAL MANDATORIES: 

• You must make one GIF and one static image for EACH offering.
• All copy should correspond to existing copy on the relevant T-Mobile's website for each campaign.
• You should adhere to certain elements of the T-Mobile brand guidelines. A few specific call outs are below:
  • The primary logo to use is the full T-Mobile logo. 
  • Always make Magenta (#E20074) the hero color in designs. 
    • Other primary brand colors are Dark Magenta (#861B54), Dark Gray (#6A6A6A), Light Gray (#E8E8E8), Black (#000000), and White (#FFFFFF).
  • The official brand font is TeleNeo; the font will be provided to the selected creator. 
• Your video should avoid competitor colors (e.g. Verizon's reds, AT&T's blues).
• GIFs must be under 4.9MB and less than :12 in playback.

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
  
  
• PREFERRED T-MOBILE OFFERINGS (REQUIRED): Tell us which Batch of offerings you'd like to create content for: Batch A (T-Mobile for Business and T-Mobile Money) or Batch B (Cell Phone Plans and T-Mobile Tuesdays).
   
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.