Orgain was created by Andrew Abraham, M.D. - cancer survivor, medical physician, and food entrepreneur. Their relentless passion to raise the standard through better nutrition is based on the belief that real foods have the power to make a real difference in people’s lives. That includes hand-selecting high-quality ingredients to maximize nutrition, making everything as delicious as it is clean, and creating options that are accessible and inclusive to more people. Simply put, Orgain is on a mission to help more people live vibrant lives through the power of good, clean, nutrition.

Orgain's content pillars are:

• Clean Nutrition: Orgain is dedicated to clean nutrition with high quality, superior ingredients.
• Taste the Difference: Content that creates a visceral flavor experience.
• Orgain’s Passion: Sharing Orgain’s energy and enthusiasm for clean nutrition and the role it has for helping transform lives.
• Real, Clean Living: Showcasing real ways that people have made clean nutrition part of their lives.

Orgain's Brand Identity (look and feel):

•  Vibrant. Sharp. Relevant. Credible.
•  Orgain's imagery has purpose and energy. They use language and imagery that is grounded, timely, and relatable-always drawing inspiration from real-life experiences.

The goal of the video is to profile ultramarathoner, author, and keynote speaker Charlie Engle featuring products from Orgain. The focus should be to really showcase what Charlie has overcome in life and what he’s accomplished while incorporating Orgain into his life/lifestyle.

Based in Durham, NC, Charlie Engle describes himself as someone who tries not to take himself too seriously, despite the fact that he undoubtedly takes on serious challenges. Charlie runs with meaning and a purpose. In 2016, he led a 6-person running team across the United States (Icebreaker Run) where, as a team, the runners ran 24 hours a day for 24 straight days to raise awareness for mental health and addiction services. In 2019, he ran for 27 hours straight to celebrate 27 years of sobriety. This year he's training for the Badwater Ultramarathon the self-described "world's toughest foot race," a 135-mile course starting at 279 feet below sea level in the Badwater Basin, in California's Death Valley, and ending at an elevation of 8360 feet at Whitney Portal, the trailhead to Mount Whitney.

 

If you're as intrigued by Charlie as much as we are, and want to see how he lives his life, then please see below for additional details.

THE PROCESS:

• You'll have one day to film with Charlie around his home in Durham, North Carolina but will have the opportunity to connect with him virtually beforehand (see the timeline in assets).
• Please note that talent will be provided and do not need to be considered in your budget; however, you will need to account for your crew travel & accommodations in your budget as well as locations.
• You will need to provide your COVID protocols as part of your pitch submission requirements.

DELIVERABLES: There are 12 total assets.

• One :60-:90 hero video (16x9, 1x1, 9x16)
• One :30 cutdown (16x9, 1x1, 9x16)
• One :15 cutdown (16x9, 1x1, 9x16)
• One additional deliverable up to :60 (16x9, 1x1, 9x16) that could be a recipe video or training tips video

 

TIMELINE:

• The filming window is tentatively between 1/21 - 2/1. This is subject to change depending on the talent's availabilities.
• For the full project timeline please see the Assets section.

 

EXPOSURE: Orgain.com, YouTube, Instagram, Facebook. For social please see our platform best practices page.

 

TARGET AUDIENCE: 

• Late 20s–mid 40s
• "Health Prioritizers" that are intentional about food: minimally processed, organic when possible, plant-based, low sugar, no carb. "Eat the rainbow" approach to food, with a focus on fresh, high-quality ingredients
• Active lifestyles: parents, athletes, hard workers, curious; they prioritize their health and wellness no matter how busy they are.
• Sees healthy food and clean eating as a way to enrich their lives vs a detractor
• They "shop the margins" of the supermarket (rather than the center aisles) and don't see eating clean as a handicap but as an enjoyable key factor in a rich, rewarding life.
• They prioritize active, healthy lifestyles, and know that Orgain products support their goals with nutrition that is clean and convenient.

 

TONE: Authentic, credible, witty

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal up to $20,000. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

Our priority is ensuring everyone's safety, so if you're shooting any live-action, please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and our advice here is to make sure your submission is executable within the anticipated timeline, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute the suite of videos.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED):  How you plan to structure your videos. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• BID/BUDGET (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal up to $20,000. You can download the budget template here. 

• COVID PROTOCOL (REQUIRED): Please let us know your team's COVID protocols for production.

• TEAM BREAKDOWN (Optional) : A breakdown of the key members of your crew (DP, director, editor) and examples of their past work.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives the creator the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least eighteen (18) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.