eos is all about innovating to transform tiny little moments throughout people's day into an awesome, sensorial experience. From swiping on lip balm to shaving your pits or moisturizing dry elbows, the eos experience is different. It doesn’t just deliver the care and efficacy you need in moisturizing your skin with clean, natural ingredients, it also activates on all five senses for a complete sensorial experience at every product touchpoint.  Check out the eos brand page for more information.

eos is broadening their approachability for a more inclusive (male, female, non-binary), Gen Z & Millennial consumer. This consumer segment values authenticity, transparency and an unabashed realness in their brand relationships. They want to see themselves in our brand, as they really are. Not heavily filtered, stylized or perfect. This consumer amplifies imperfections proudly and appreciates brands that don’t try to sugar-coat situations with rose-colored glasses. This consumer wants brands with values that extend beyond their product promises and are prompting positive change.

BRAND GUIDELINES: Ultra One Pager and Font Lockup

REFERENCE VIDEOS FOR INSPIRATION OR TONE:

• Edit pace and look
• Product Shots

The cold, winter months are approaching and with that comes dry, cracked lips. eos Ultra Care Lip Treatments are here to help everyone tackle this winter! The Hero Extra Dry Lip Treatment moisturizes and conditions severely dry lips while The Fixer Medicated Lip Treatment heals and repairs chapped lips and soothes fever blisters and cold sores. Now is your chance to create engaging content that will raise awareness and build product loyalty for these 2 eos Ultra Care Lip Treatments! 

Your job will be to find three models and capture clean footage of the product application along with product shots to be combined into a fast-paced and up-beat edit. Ultimately, only two of the models will be used for your final deliverables; footage of the third model will be previewed for eos with a stringout video during post-production, but not delivered with an actual video edit. Instead, footage of the third model will be delivered to eos with raw footage at final delivery. Your main videos should incorporate three key marketing messages for these products: the Fixer Medicated Lip Treatment provides instant-soothing relief, the Fixer Medicated Lip Treatment treats fever blisters and cold sores, and the Hero Extra Dry Lip Treatment repairs and conditions severely dry lips.

Because this project is about creating fast-paced exciting social content, please make sure you include your social-specific work examples in your pitch submission. For more info and tonal references, check out the Background and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 24 total video assets.

• Four :15 videos (16x9, 1x1)
• Four :15 videos (9x16)
• Four :06 cutdowns (16x9, 1x1)
• Four :06 cutdowns (9x16)
• All RAW footage, including B-roll and project files
• Note: For the purposes of reviewing footage from all three models, in post-production you'll be asked to provide a stringout with footage of the third model. No revisions will be required on this stringout.

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• On the eos website and on social media such as YouTube, Facebook, and Instagram.
•  Be sure to check out our platform best practices page.

 

TARGET AUDIENCE: Gen Z & Millennial consumers, predominantly female, ages 18-34, but inclusive of individuals who identify as male or nonbinary.

TONE:

• Cool, trendy, fun, relatable and engaging
• Informative and showcasing all the benefits of each of our Ultra Care Lip Treatments

 

EXECUTIONAL MANDATORIES: 

• Each video MUST show close-up product application, product being held, product glossy end look, and candid model moments.
• Your casting MUST be diverse, authentic, and fall within our target audience range. Real people use eos products and our depiction should reflect that.
• You will ultimately be casting three separate models with diverse representation, one of whom should identify as male or nonbinary.
• You MUST show product visual and name within the first three seconds.
• You cannot use a RED camera on this project due to the difficulty of processing RED files.
• You MUST edit within the Adobe suite and deliver Adobe project files.
• You MUST provide a way for the client to be virtually on set.
• eos is a positive-minded organization that respects people's bodies and diversity. Your video MUST do the same.

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• COVID PROTOCOL (REQUIRED): Please let us know your team’s COVID safety protocols for the hero shoot production. At the very minimum, your safety plan must include information about:
  • What city and state you plan to film in
  • Whether you are filming interiors or exteriors
  • Approximately how many people you plan to have on set
  • How you’ll account for testing, PPE, and distancing on set
  • How you’ll handle talent and backup talent, including any hair, make-up, and wardrobe needs
  • Whether you’ll have a dedicated compliance officer on set

• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.