***This is a Spanish language project for the Mexican market so all dialogue and voiceover must be spoken in Mexican Spanish.***

 

We all know the importance of education.  It sharpens the mind, elevates the spirit, and usually results in much higher earnings over a person’s lifetime. These are exactly the opportunities that UNITEC, a prestigious and trusted university in Mexico, provides. With more than 50 years of education experience and over 150,000 graduates UNITEC offers a quality education, giving its graduates better professional opportunities and driving social mobility.

 

UNITEC is asking the Tongal community to create two animated motion graphics based videos to help prospective students understand their Online and Executive programs. The videos should explain how the programs work, highlight the value propositions, and invite prospective students to learn more.

 

Online Program: The Online Program gives students the opportunity to study at their own time and pace. Although it has an extensive curriculum, personalized attention by professors and staff, and grants official government validation, there are several myths that keep students from enrolling in the program. UNITEC wants to explain how the program works and demystify some misconceptions prospective students have regarding the validity and reputation of the program, the interaction with professors, and the investment and equipment required to study online.

 

Executive Program: UNITEC wants to highlight the benefits of its Executive Program, to those without an undergraduate degree that want to advance their careers by getting a college degree from a trustworthy University but want to have the flexibility to study and work at the same time.  

 

 

The goal of this project is to create TWO 60-120 second videos that explain how each of the Online and Executive programs work and highlight their offerings and benefits.

 

***Please note that each video MUST contain the attributes and key selling points outlined below.***

 

Online Program- Attributes and Key Selling Points:

• UNITEC is a trustworthy university with over 150,000 graduates and 50 years of experience.
• It is the only University in Mexico with QS Ratings endorsement (“QS Stars is a rating system which allows students to get a wider picture of an institution’s qualities, looking at everything from the employability of graduates, to sports facilities and community engagement
• Offers 8 degrees nationwide: Business Administration, Law, Accounting, Marketing, Pedagogy/ Education, Psychology, IT Management, International Business

 

Model:

• Flexibility: You can connect to class the day and time that best works for you
• Personalized tutorials through videoconference
• Type of activities: Forums, presentations, lectures and video recordings
• Evaluation:

            o   Week 1: Deliverable 10%/Online forum participation 10%

            o   Week 2: Exam 10%/Online forum participation 10%

            o   Week 3: Deliverable 10%/Online forum participation 10%

            o   Week 4: Final deliverable or Final Exam 30%

• Validity: All the programs have official recognition from SEP (Secretary of Public Education)

 

Professors:

• Experienced professors  connected online
• Personalized follow up and availability to answer any questions throughout the course
• Introductory video with professor’s academic and professional experience at the beginning of each course

 

Support:

• The only thing you need is an internet connection and a computer, mobile phone or tablet to connect to class
• Introductory course at the beginning to guide you through the program
• Academic coordinator to follow up with your performance and assist the professor
• Access to UNITEC’s online library
• Helpdesk and technical support available 24/7

 

Executive Program- Attributes and Key Selling Points:

 

Better Job:

• Gives you the right tools to make the right decisions at work
• Develop your professional career through higher education (A person with an undergraduate degree has a 64% higher salary than those with just a high school diploma Source: ENOE, 2do. Trimestre 2012)

 

Academic Program:

• Experienced professors in the field they teach
• Curriculum is designed to satisfy employers needs

 

Flexibility:

• The program is designed to finish in less time than similar programs
• Flexibility to allow you to study and work at the same time
• Different ways to study: Online, In Campus, Mix of both
• Ability to adapt the program and curriculum to meet personal needs

 

Facilities:

• The UNITEC Campus is designed to help achieve knowledge

 

Accessible:

• Academic scholarships for students
• Financial aid and convenient payment schedules
• No enrollment or re-enrollment fees

 

--Key Marketing Messages:

 

Online Program: Build on the tagline of “UNITEC gives you + Possibilities” to describe all the other benefits. UNITEC Online gives you + Possibilities to:

• Study a Bachelor or Graduate Degree
• Grow in your job and professional career
• Study whenever and wherever you want
• Study and work at the same time
• Have access to scholarships

 

Executive Program: Build on the “+ Possibilities for Professional Development” message.

 

--Target Audience:

Online Program: People who live busy lives and don’t have time to be full-time students in a University.

Executive Program: People without an undergraduate degree, 25-45 years old, low and medium socioeconomic level

 

--Executional Mandatories:

• Do not mention competitors
• Don’t use a negative tone
• Use screen shots from the online tools and program to explain how the program works

 

--Tone:  Explain the programs in a clear and professional way.

 

--Exposure:  UNITEC website and YouTube

 

 

This Project will be worth a total of $15,000 and consists of two Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

 

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

 

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

 

• Script (Optional): This should include dialogue from the video you intend to create. 

 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

 

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

 

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $7,500 to help create their Videos. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 2: VIDEO – The winner from the Pitch Phase will create TWO 60-120 second videos based on their winning Pitch. Upon delivery of the final revised videos the Pitch winner will receive a final payment of $7,500.

 

--Music:  Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won (up to $500 per place). That’s a potential $375 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

 

 

1. The Videos MUST not exceed 120 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the Spanish language.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 25 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.