FIGHTERS TO SPOTLIGHT FOR JAPANESE MARKET:

• For the :30, focus on fighters like Conor McGregor, Alistair Overeem, Israel Adesanya, Max Holloway
• For the :60, you can also include Pride footage and fighters like Fedor Emelianenko, Kazushi Sakuraba, Mark Hunt

JAPANESE MARKET KEY ELEMENTS & MESSAGING:

• The Japanese video must include footage from the Pride, Pancrase and Quintet fighting promotions.

• CAL TO ACTION: "UFC Fight Pass. Step Into Our World."
  
  

FIGHTERS TO SPOTLIGHT FOR RUSSIAN MARKET:

• For the :30, focus on fighters like Khabib Nurmagomedov, Zabit Magomedsharipov, Petr Yan, Alexander Volkov.
• For the :60, you can also include fighters like Islam Makhachev, Zubaira Tukhugov, Aleksei Oleinik.

RUSSIAN MARKET KEY MESSAGING:

1. "UFC FIGHT PASS now in Russia: the true fan experience. Sign up and get early access to tickets sales."  
2. "ALL UFC events for 1 price! Fight Night and PPVs – all inclusive! Never before!"
3. "Includes early prelims – exclusively on FIGHT PASS. Watch with Russian or English commentary. Replays, weigh ins, stare downs – all in one place."
4. "Thousands of videos: the world’s largest fight library, including UFC Fight Pass Originals, all seasons of The Ultimate Fighter series and historic UFC events, like the classic fights of Fedor Emelianenko, and many more.
5. "The World's best combat sports live events from global leagues." (please include logos)
6. CALL TO ACTION: “Like fights? Watch Fight Pass from UFC”

ABOUT FIGHT PASS:

UFC Fight Pass invites you into the world of combat sports. The ultimate source. The immersive experience. The always-on network with authentic content, in-depth original programming and unique access to live events—all in one place. As the global combat sports premiere streaming service, UFC Fight Pass is always in your corner!

• New Platform - The newly enhanced and transformed UFC Fight Pass allows for a fully immersive user experience. Easier and faster to navigate your premium combat sports content than ever before!
• UFC Fight Pass Originals - Introducing the most in-depth, compelling original shows in all of combat sports that you can’t find anywhere else. Become the ultimate insider!
• Global Live Events - More live event action from around the world, at your fingertips.
• Feature Films - Watch your favorite combat sports feature films. Celebrate the fight culture through these classics!
• Fight Library - Access the world’s largest fight library, including all seasons of The Ultimate Fighter series and historic UFC events.
• Content On-the-Go - Daily, unique access to your favorite fighters’ stories, behind-the-scenes moments, lifestyle features, interviews and more. The ultimate source!
• 24/7 Stream - Binge-watch an always-on feed of premium content without lifting a finger.

UFC FIGHT PASS is the world’s premiere digital subscription service for global combat sports, and they're now preparing to launch a new subscription option in the Russian & Japanese markets that will enable subscribers to access all of the main card fights from UFC Fight Night and UFC Pay-Per-View, all for one monthly price. These are the best live events that UFC has to offer, but these fights have traditionally only been available on an individual transactional basis, so this new offering is a major value add. 

UFC needs a localized video for each market to get audiences psyched about this value proposition and lay out what they can expect from UFC FIGHT PASS in their region. We expect to greenlight two creators - one per market - but are open to awarding this project to a single creator who can deliver both versions (please submit two separate pitches).

You will be responsible for language translation and localization for either Russia or Japan. UFC will provide local fighter footage relevant to each market. This project will also require some motion graphics and some animation, however, for brand consistency, you can leverage some formatting and visual design elements from this existing UFC FIGHT PASS sizzle video that was #MadeOnTongal last year. Project files for this asset can be found HERE, with more details in Background / Additional Details. We're not looking for editors to recreate that video; just use it as a foundation. 

You'll need to create a :30 sample video for your pitch with the assets provided above, and any footage you'd like to pull from YouTube or what's publicly available on FIGHT PASS. Check out the messaging in Background / Additional Details, and use your video to demonstrate how you'd approach the full sizzle, including how you'd handle on-screen text, graphic treatments, transitions, platform functionality, and music for the target region. It helps if your sample video is in the local language, but if it captures the right look and feel and you prove you have the localization capabilities, it is not mandatory.

 

DELIVERABLES: This breakdown assumes 2 editors, each creating a video suite for their target market. *If* one filmmaker is able to create assets for both markets, they would be responsible for all 18 deliverables. 

• 9 Total Japanese Assets
  • One :60 Promo (16x9, 9x16, and 1x1)
  • One :30 Cutdown (16x9, 9x16, and 1x1)
  • One :15 Cutdown (16x9, 9x16, and 1x1)
• 9 Total Russian Assets
  • One :60 Promo (16x9, 9x16, and 1x1)
  • One :30 Cutdown (16x9, 9x16, and 1x1)
  • One :15 Cutdown (16x9, 9x16, and 1x1)

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• In both Russia and Japan, video will live on UFC Fightpass's own streaming platform, website, and YouTube channel, and will play on other UFC Broadcast partners, and on social Media channels including Facebook and Instagram.
• Please click here to check out the platform best practices page.

 

TARGET AUDIENCE: Avid fans of UFC and MMA in Russia and Japan, between the age of 18-34; about 75% male, 25% female.

 

TONE: Edgy, exciting, energetic, empowering, irreverent - but it's important to keep in mind that the video must still be informative and clear so viewers take away the messaging.

 

EXECUTIONAL MANDATORIES: 

• You are welcome to submit for BOTH markets, but you MUST then submit a separate pitch for each.
• Assets MUST be localized for their specific markets, with text in Japanese or Russian. 
• Videos must communicate:
  • That this provides All Access to the Premier MMA promotion in the world.
  • A fully localized experience, including shots of the Russian and Japanese User Experiences, which will be provided after the Pitch Phase.
  • This includes all live UFC events, with Russian or Japanese commentary.
  • This includes all UFC Originals, localized with Russian or Japanese subtitles
  • This includes Other live combat sports from around the world.
• You do NOT yourself need to be fluent in the language for the market you are pitching for, but you will need to include your plan for localization in your treatment, such as working with a translator, if necessary.
• Sample submissions and final videos can use the existing project files as the foundation to build upon for the new regional content.

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal within the $7,000-$10,000 range (per suite of regional deliverables). 
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• MARKET (REQUIRED): Select which market your pitch is for: Japan or Russia.
  
  
• SAMPLE VIDEO (REQUIRED):  Please submit ONE :30 sample video based on the information provided in the Objectives section utilizing the provided assets. (You can download the assets via the link HERE)
  
  
• BID/BUDGET (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. The Sponsor would like you to create the sizzle video within a cost range of $7,000-$10,000 per suite of regional deliverables. You can download the budget template here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• SHORT OUTLINE/VISUAL REFERENCES (Optional): A short description your approach to the sizzle reel and design. Primarily, this should cover what you can't showcase in the Sample Video itself, as we don't expect that you'll be able to fully animate your sample video, for example. 

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.