Picture this: It’s Monday after a long day at work. You come home, tired and hungry, and set out to tackle your dinner plans. A peek into the pantry reveals the same staples you always find – no inspiring ideas here. Introducing Twist That Dish from Kraft Foods - a fun new spin on meals with unexpected solutions using the Kraft staples you probably already have in your kitchen!
Twist That Dish is chock full of delicious and unique recipe twists that you can make quickly and easily – check out the ideas below:
Kraft is looking for a series of short and entertaining food hack videos to tantalize the taste buds* and compel millennials to pick up Kraft products and try out these twists for themselves. Check out the Objectives tab to find out more!
*We're serious about this part - you'll need to have a professional food stylist on set for your shoot. Check out the Objectives tab to find out more. Someone from Kraft may also come out to your set too ensure food is styled according to brand guidelines.
===SPLIT===
The goal of this project is to create FIVE entertaining and mouth-watering food hack videos each revealing an “ah-ha!” moment of the hack (plus TWO 6 second Vine cutdowns and TWO additional cuts with alternate branding) to show millennials they can put a clever and unexpected spin on everyday dishes with Kraft staples.
Videos should place an emphasis on delicious visuals and be 15 seconds in length. One pitch winner will create all the Videos in the series.
The Sponsor is open to seeing live action, animation and stop-motion executions. They’re also open to graphic title treatments since trying to squeeze in dialogue or VO may be tough in such a short time frame.
The goal of this project is to create FIVE entertaining and mouth-watering food hack videos each revealing an “ah-ha!” moment of the hack (plus TWO 6 second Vine cutdowns and TWO additional cuts with alternate branding*) to show millennials they can put a clever and unexpected spin on everyday dishes with Kraft staples. Videos should place an emphasis on delicious visuals and be 15 seconds in length. One pitch winner will create all the Videos in the series.
The Sponsor is open to seeing live action, animation and stop-motion executions. They’re also open to graphic title treatments since trying to squeeze in dialogue or VO may be tough in such a short time frame.
BRAND NOTE: Pitch Winners will need to be available for an onboarding call with Kraft's Director of Culinary to make sure they're aligned on the proper presentation of foods in the video. This call will likely take place sometime between 8:30 am PT and 10:30 am PT on February 11th, so make sure you're avaialable for the call before you pitch! There is also a possibility that someone from the brand may come out to your set to ensure all food is shown according to brand guidelines.
***STYLIST NOTE: Kraft wants to ensure that all food presented in your Videos looks delicious and appealing. Consequently, you will be required to secure the services of a professional food stylist to ensure food shown is appealing. Please tell us about the stylist you’ll be using in your Pitch.***
Kraft has come up with some fun recipe twists for you to use in your video. You may produce any five of the following:
Pick any five of the above and bring them to life in 15 seconds or less. Then pick two of those Videos and create TWO 6 second Vine cutdowns.
*NOTE: In addition to the five 15 second videos and two Vine cutdowns, you will also be asked to place alternate Albertson’s branding on two of the 15 second videos. These are the same videos, just with alternate graphics. So you will be uploading NINE files total (five 15 second videos, two 6 second Vines, and two Albertson’s branded 15 second videos). All videos will due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.
--Key Marketing Messages:
--Target Audience: Millennials looking to save time and money.
--Executional Mandatories:
--Tone: Fun, lighthearted and creative. Mouth-watering.
--Exposure: Kraft Foods social and digital channels, such as Facebook, YouTube, Pinterest, Tumblr, etc.
--Product: Product will be provided to the Pitch Winner.
This Project will be worth a total of $25,000 and consists of two Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:
The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $7,000 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an $18,000, at a minimum. For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.
PHASE 2: VIDEO – The winner from the Pitch Phase will each create NINE 15 second Videos based upon their winning Pitch.
NOTE: In addition to the five 15 second videos and two Vine cutdowns, you will also be asked to place alternate branding for Albertson’s on two of the 15 second videos. So you will be uploading NINE files total (five 15 second videos, two 6 second Vines, and two Albertson’s branded 15 second videos). All videos will due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.
--Video Phase Payout: Winner of the Video Phase will earn the $18,000 1st place prize.
--Music: Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.
--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $500 (up to $500 per place) in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.
1. The Video MUST not exceed 15 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
8. Videos must be in the English language or subtitled.
9. Limit 5 submissions per member, per Phase.
10. You must be at least thirteen (13) years or older to enter.
11. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.