KEY MESSAGING:

• After the legendary Daytona 500 kicked off the 2024 season, some more superspeedway action in ATL is next up!
• The stars of NASCAR are looking for some early momentum and get off to a hot start in 2024
• The NASCAR Cup Series at Atlanta on Sunday, February 25th at 3:00 PM ET on FOX

HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:

• 2024 Season Hype Videos
  
• Graphic Styling
• Championship Watch Party
• Pre-Race Inspection
• First Day on the Pit Crew
• The Clash Race Day Filter

The NASCAR season is about to take off at full speed with the iconic Daytona 500 race, but the excitement doesn't stop there, as the stars of NASCAR immediately take their talents to Atlanta for another superspeedway showdown in the second race of the season. The drivers this year are coming in early with momentum and they'll be off to a hot start for the 2024 year., so it's the perfect time to drum up excitement on TikTok for those new to NASCAR, or for long-time fans, and get people to tune in for a competition that no one should want to miss.

The goal of this project then is to produce one social video – :15 or less – that promotes tuning into Fox to watch the 2024 Atlanta race, which will happen on Sunday, February 25th. We'll want to lean into recent trends, driver highlights, and the intense on-track action that comes with each NASCAR race. We're looking for creative concepts that can be executed in a way where we can create both a primary video, and an alternate version with small changes, to allow for testing (e.g. one version with voiceover, and one with text-to-speech, or one version with branding in the first three seconds, and one without). NASCAR wants to test both versions and see which ones perform better. NASCAR will work with the greenlit creators in pre-production to figure out the best approach for the alternate version.

While we are primarily looking for live-action executions, if you have a creative way to incorporate motion graphics or typography we encourage you to share your ideas and keep the NASCAR styling in mind. Your videos should feel native to the TikTok platform and lean into the trends and styles that would organically come across for NASCAR viewers and grab their attention. We want this content to find a balance between highlighting the intensity of this major event, but in a fun and lighthearted way so viewers consider tuning into all NASCAR races. You should also consider ways to highlight certain drivers as they become household names this year by displaying hero shots of the drivers' faces and cars. Our drivers of focus are Chase Elliott, Ryan Blaney, Bubba Wallace, Ross Chastain, and Denny Hamlin. To see some key messaging and some examples of the tone we are going for, make sure to check out the Background.

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 2 total video assets.

• One up to :15 social video (9x16)
• One up to :15 alt. version (9x16)

EXPECTED TIMELINE: HERE

RELEVANT ASSETS: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• NASCAR's Instagram, Facebook, & TikTok

TARGET AUDIENCE: Millennial and Gen Z NASCAR fans

TONE/FEEL: 

• Fun, Celebratory, Authentic, Exciting, Momentous 
• Start of a new season

EXECUTIONAL MANDATORIES: 

• Your video MUST include an end card that has the NASCAR Cup Series logo with event date details (Sunday, February 25), and FOX & Premier Partner Logos which will be provided during pre-production.
• You SHOULD keep the Previous NASCAR videos and logo in mind when creating content, especially for any animation or motion graphic related videos.
• You MAY use NASCAR footage you find online as part of your pitch; NASCAR can then the provide high resolution versions of footage in pre-production.
• All text must be placed for Instagram Reels/TikTok safe zones. Any assets with text may need to be delivered with a textless version as well.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  

• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos

• SCRIPT (Optional): Include clear descriptions of the visuals or action, along with dialogue, voiceover, or on-screen text.

• HEADSHOTS/CASTING BOARDS (Optional): Provide actual, or potential, casting options for your content, with relevant notes, headshots, reels, etc.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.