In 2011, Beckett Simonon knew the traditional retail system wasn't working and questioned why high quality had to cost so much. From this they decided to change their business model and came to their win-win philosophy:

• The consumer and business both win.
• Quality and a high level of craftsmanship should be accessible to all. 
• There's a new way of doing retail.

 

REFERENCE VIDEOS: Here are some of Beckett Simonon's inspirations for you to review.

• The Always Pan By Our Place | The Best Non-Stick There Is
  
• Taft: Unboxing The Jude Boot In Tonal
• All New Vessis: Introducing The Weekend Sneakers
• Vessi Footwear - The World's First 100% Waterproof Knit Shoes | The Cityscape Kickstarter Campaign
• Style | Allbirds

Beckett Simonon crafts handmade men's leather shoes, boots, sneakers and accessories using Gold-rated leather. Once an order is placed the artisans begin constructing the selected shoes. By eliminating the costs to stock inventory and hand crafting products in-house, Beckett Simonon is able to ensure higher quality products and better working conditions for their employees.

The goal of this project is to create a :30 live action video that features their Dean Oxfords shoes and highlights them in a business-like or semi-formal occasion. Think of an office setting, restaurant, or some type of "downtown" event. It doesn't need to be overly formal, but please be mindful of the elegant aspect of the shoes. Beckett Simonon would also be open to a testimonial type of ad that at some point features the shoes in one of the aforementioned settings.

PLEASE NOTE that Beckett Simonon only ships to the United States, Canada, and Columbia, therefore anyone outside those markets will not be able so receive product.

For this project, once a filmmaker is selected, they will be put directly in contact with the sponsor. All communication and feedback between both parties will run through the Tongal platform.

Check out more information in the Background Section, or ask questions here in the Project Forum.

DELIVERABLES: Two total deliverables:

• One :30 video (16x9)
• One alternate :30 version (16x9). Alternate variations could involve changes to CTAs, end-card designs, on-screen text copy, and other minor edits. 

 

TIMELINE: Please find the anticipated timeline HERE, but note that if you are selected, you should consult with your Tongal producer to ensure you are always working off of the most up to date timeline.

 

EXPOSURE: YouTube. For YouTube TrueView for action best practices please click here. 

 

TARGET AUDIENCE:  Young Professionals 25-50 who;

• Appreciate Quality & Uniqueness
• Enjoy dressing well and looking sharp but not because they have to (except for their business/finance customers)
• Love stories behind a product
• Love products that are meticulously made

 

TONE: Knowledgeable and Mature

 

EXECUTIONAL MANDATORIES: 

• Video must prominently feature their Dean Oxfords shoes
• Their shoe sizes go from US Men's 7 -14, sizes 9-11 usually look the best on camera
• Endcard must incorporate one of the following Call To Actions (CTA), "Browse The Collection" or "Shop Now" and include the following URL: https://www.beckettsimonon.com

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.