Tongalers, it’s time for a revolution! Pick up your pitchforks and torches, then set them down and pick up your cameras instead because Triscuit’s Revolution in Real Food will be digitalized and maybe even televised if you make an awesome video!
You already know that Triscuit makes one of the most delicious snacks ever -- seriously, they’ve been in the snack game for over 100 years. You may even know that it’s just as delicious by itself as it is with toppings. But many people don’t know that Triscuit offers a variety of snacks with real food ingredients like Brown Rice, Sweet Potato, and more, all built upon their classic foundation of the woven wheat cracker.
We’ll take a moment for Station Identification just so you can run to the store and catch up on your Triscuit education (eat some snacks).
Triscuit is looking for videos to feature their Brown Rice line of crackers and help people fall in love all over again with this classic snack. The Brown Rice Triscuit line is like that long lost cousin, or friend you don’t see enough, but when you do, you’re always like “um… why don’t we hang out more?”
The goal of this project is to create a 30 second video with a 15 second cut down that brings new users to the Brown Rice Triscuit line. Videos should get consumers to reconsider Triscuit by letting them know that the Brown Rice Triscuit line is woven with real food ingredients like brown rice, wheat and sweet potato.
***Please note that Triscuit is looking for a broadcast quality spot. If Triscuit elects to use your video for broacast you will receive a bonus for which the amount will be determined at a later date. In addition, if you'd like to create a branded bumper/end card we've included logo files and style guides in the Assets tab.
As consumers move from just traditional meals to snacking throughout the day, they still look for many of the same things they found in traditional meals – real food and simple ingredients they recognize, interesting sensorial experiences with distinct textures and flavors and – of course – great taste. That’s because snacks aren’t just empty foods to them – they are “real foods” and they expect them to deliver the same enjoyment, and gratification as real food. The Brown Rice Triscuit line provides consumers what they’re now looking for in a snack with wholesome ingredients.
--Key Marketing Messages: Triscuit is leading the revolution in real food snacking. With real food ingredients like brown rice and wheat woven with sweet potato they’re shaking up the world of snacking.
--Target Audience: Boomer Women 45-65, with bulls eye on younger Boomers 45-54, she is increasingly concerned about health as she ages, but still cares about taste and practices balance and moderation. She is entering a new stage in her life where she has time to rediscover herself and explore new things. She values quality over quantity and when it comes to snacking.
--Executional Mandatories:
•Must show all items in Brown Rice Triscuit line
--Brown Rice Triscuit baked with Sweet Potato - with Roasted Sweet Onion (hero item)
--Brown Rice Triscuit - Sea Salt & Black Pepper
--Brown Rice Triscuit - Tomato & Sweet Basil
--Brown Rice Triscuit baked with Red Bean – Roasted Red Pepper
• If listing ingredients, brown rice must be listed first as it is the most prominent ingredient.
• Cannot show or say “brown rice” without the mention of “wheat.”
• If “100% whole grain” is mentioned it must be accompanied by prominent superimposed text that reads “21g whole grain per 29g serving”
• Must add “Contains wheat" superimposed text if mentioning “the Brown Rice Triscuit line”
• Cannot show more than one serving size (6 crackers) per person.
• Cannot show excessive amounts of any ingredients or flavors including sweet potatoes, red beans, tomatoes, basil, onions or red peppers, for example please do not show more than half of a sweet potato.
• If brown rice is depicted, it must be long grain brown rice.
• Must not be shown as a meal replacement
• Cannot depict any other branded product
• Cannot suggest that eating a Triscuit is equivalent to eating a Potato, Brown Rice or any of the ingredients from a nutritional perspective or otherwise
• Cannot suggest that Triscuit is unprocessed, natural, organic or provides any health benefits
--Tone: Uncontrived, assured, grounded, witty, inviting and contemporary. Humor should be smart and clever and definitely NOT of the slapstick variety.
--Exposure: Digital, possibly television.
This Project will be worth a total of $46,000 and consists of three Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: IDEA – Tell us your Idea for Triscuit in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The winning Idea creators will receive $500 each and a 5% one-time residual payment for any winning Videos based on their Idea. (That means if your winning Idea is the basis for the 1st place Video, you will receive $1,050, the 2nd place Video $500, the 3rd place video $375 -- see Video Phase Payout details for more information.
PHASE 2: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:
The 2 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $3,000 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $7,500, at a minimum, and have a chance to compete for the $21,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.
PHASE 3: VIDEO – The 2 winners from the Pitch Phase will each create a 30 second Video with a 15 second cutdown based upon their winning Pitch.
All other creators are invited to enter a Wildcard (What Is a Wildcard?) submission that can be based on one of the winning Ideas from the previous Phase or a totally original concept that is not based on any winning material from the Idea Phase. The Judges will score all Wildcard submissions and the highest scoring Wildcard Video along with the TWO winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase. Remember, the two Pitch winners, along with the Wildcard creator, will receive prizes.
--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $21,000 and 2nd place $10,000, 3rd place $7,500 (less any 5% one-time residual payments paid to the Idea winners, as applicable).
--Music: Tongal has partnered with three premiere music providers: Audiosocket, Killer Tracks and Music Dealers. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.
--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $375-$500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ
1. The Video MUST not exceed 30 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Should you win, you will also be required to provide a 1080p master file. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Triscuit.
6. Submissions must not portray Triscuit in a negative way, the determination of which will solely reside with Triscuit.
7. Videos must be in the English language or subtitled.
8. Limit 5 submissions per member, per Phase.
9. You must be at least thirteen (13) years or older to enter.
10. In the event that fewer than 25 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
11. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
12. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
13. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a QuickTime .mov file in uncompressed, Animation or ProRes HQ codec at 1920x1080 to claim your prize.
14. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.