Below are examples of other travel brands creating city guide/travel hack-style lifestyle content:

• Expedia
• VRBO
• Hopper

Priceline is the world's OG online travel agency, negotiating amazing travel deals, rewriting the rules of travel for over 25 years, and saving travelers $1 billion a year. To help build their community on TikTok, they are looking to create two lifestyle videos - think travel hacks, city guides, tips for dealing with a layover, etc - for organic use on their channel. Should all go well, there could be an opportunity for this to expand into a recurring, monthly work stream. 

These are NOT ads, and Priceline does not need to be the focus of the videos. Instead, we'll be looking to create videos that are organic in nature and add value for those who are interesting in traveling. So think along the lines of travel hacks, lists of destinations to check out for the fall, quick guides of hotspots in different cities, tips for different travel scenarios, or building upon other lifestyle trends. However, please note that this list is not exhaustive, and the Priceline team is very open to any and all ideas you think would fit well within this travel lifestyle category. We've included some examples of other travel brands who have created successful lifestyle content for reference in the Background section below. 

It is not necessary for you to have a large team or extensive production capacities to execute this project. In fact, you do not necessarily even need to feature talent in the videos - you could rely on text on screen or the text to speech voices within the TikTok app. Should you feature footage of different travel destinations, you can utilize Storyblocks for stock footage free of charge. (You can find additional information on using Storyblocks in the Project Requirements section below, and login credentials will be provided to the greenlit creator). Should you want to shoot your own footage of any kind, footage should be shot on a phone and utilize visualize effects native to TikTok. And should you feature any on-screen talent, you can also feature the same talent across all videos. 

In your pitch materials, please include three or more creative video concepts that feature the travel lifestyle in an organic way. For any questions or other project updates, check out the Project Forum.

Love TikTok, but lifestyle content isn't quite your specialty? Check out this Comedy opportunity from Priceline! This project, and the others, each have the potential to become recurring monthly opportunities if you're selected and succeed with your videos. 

 

DELIVERABLES: There are two total video assets. 

• Two :20-:30 videos (9x16)

 

TIMELINE: HERE.

 

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• TikTok
• Instagram Reels

 

TARGET AUDIENCE: TikTok users with an interest in travel, ages 20-35

 

TONE: Upbeat, casual & informative

 

EXECUTIONAL MANDATORIES: 

• All text must be placed for TikTok in-feed safe zones. 
• If your videos will need to feature music from the TikTok library, your final delivery will need to consist of a video exported without music, along with the exact timecodes for where music tracks should be added to your video when posted.

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

 

INTRODUCING BACKLOT: Tongal's rolling out a big, brand new feature called Backlot, which will enable you to post crew and production staffing opportunities connected to Tongal projects. Backlot will include search tools that can help you find collaborators and crew by role, skill set, location, and more. To help get things rolling, we're offering $100 to each of the first five creators who post an opportunity on Backlot related to this project, even if you post while the pitch phase is open, and even if you don't find someone to fill the role. Need a storyboard artist? Editor? Colorist? Start the search on Backlot - and if you have any questions, ask away in the #Forum and we'll tell you more.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.