AWAY PRODUCT TALKING POINTS:

• Luggage (ALL)
  • Every Away suitcase goes through a rigorous process of 30+ tests - from the shell, to wheels, to the zippers - that simulate real-life travel elements and extreme environmental conditions, and ensure they meet the highest level of durability and longevity.
  • Smooth-gliding, premium 360 degree spinner wheels guarantee a sleek look and easy ride, whether you're crossing cobblestone streets or navigating busy airports.
  • An additional underside grab handle makes Away's lightweight suitcases even easier to grab and lift (especially from the baggage claim carousel or overhead bin).
  • Maximize every inch of packing space with the signature, patented interior compression system featuring a double-buckle compression pad and thoughtful interior pockets.
  • A water-resistant drawstring polyester laundry bag keeps dirty clothes separate on the journey home.
  • The quick-release trolley handle has two adjustable height settings and is designed for maximum comfort and better maneuverability. 
  • Keep belongings safe and secure, thanks to a TSA-approved combination lock and ergonomic, reverse coil zipper that easily pull, swivel, and rotate.
• Hardside Luggage
  • The original hard shell innovators since 2016, Away's iconic suitcases feature a durable yet lightweight shell perfected over the years, built to withstand even the harshest of conditions.
• Softside Luggage
  • Away has something for every kind of traveler. Away launched their Softside suitcase in 2024, reimagining what it means to be a Softside traveler.
  • Lightweight and flexible high-strength nylon offers extra give - with little wear & tear.
  • Weather and liquid resistant; the wipeable fabric makes it easy to clean dark or light spills.
  • Designed to be more lightweight than other options on the market.

HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:

• Suitcases you can depend on
• Luggage non-negotiables with Away

*Owing to product availability considerations, you must be able to receive product at an address in the U.S. or Canada*

When you're traveling, being equipped with the right luggage is pivotal to having a good experience. As one of the original travel lifestyle brands, no one believes this more than Away, who has redefined the travel industry by designing not just the best-looking bags at the gate, but ensuring that they meet the needs of what really matters to travelers everywhere. Away has consistently committed themselves to revolutionizing the travel industry one suitcase at a time, and now they want your help reinforcing that message.

For this project, Away is looking for a capable filmmaker to produce an authentic and genuinely positive live action social video that showcases their core luggage line. As a brand, Away prides itself on designing the best and most fashionable luggage for travel, so while they do want thumb-stopping concepts to make this video stand out, the hero of this video is the luggage and its features. You'll see a thorough breakdown of talking points for the product in the Background that will help you to build out your script, and you'll also find some reference videos to some relevant past work. All of these details are the "what" of your video; the "how" is where your creativity comes in. 

Since this is purely a live action project, and since we're looking for a simple, straightforward approach, the tone for this video will be key. This video will be living purely on social channels, most prominently YouTube Shorts, so you need to present an engaging, positive concept that feels on-brand and can easily fit into Away's current cannon of content. One important thing to note is that they'll need a hero video that's evergreen, but also an alternate version that can feature holiday call-to-action messaging. Your approach to the video should be such that the messaging will feel appropriate for both versions, without you needing to create a second video, and you won't need to incorporate any holiday visuals or production design elements.

Away is a brand made largely for adults who lead busy, adventurous lives; professionals, parents, commuters, travelers, etc. So in terms of casting, the theme remains the same - we want to cast an adult anywhere from 25-40  who feels authentic, leads a busy life on the go, and keeps things positive. The brand will almost certainly provide the specific product(s) they want to feature, but you are welcome to propose certain products as well if either you, or your proposed cast, have personal experience using Away.

For this project, once a filmmaker is selected, they will be put directly in contact with the sponsor. All communication and feedback between both parties will run through the Tongal platform.

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 2 total video assets.

• One :30 YouTube hero video (9x16) 
• One :30 alternate version (9x16). This version will only entail using an alternate final call to action and/or end card.

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• YouTube

TARGET AUDIENCE: Adults 18-45 who travel or are interesting in traveling.

TONE/FEEL: Authentic, positive, personal

EXECUTIONAL MANDATORIES: 

• Your end card must include a CTA for your hero video, and a holiday message CTA for the alternate version, both of which will be provided by Away.
• Your video must include the message "Shop in-store or online at Awaytravel.com"

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.