Priceline is the world's OG online travel agency, negotiating amazing travel deals, rewriting the rules of travel for over 25 years, and saving travelers $1 billion a year. Research shows that the happiest people on Earth are those who travel. But too often, price gets in the way of people booking those trips. That's why Priceline launched their bold new Happy Price campaign earlier this year, promising to help users "Go to their Happy Place at a Happy Price." This campaign marks a reintroduction of Priceline to audiences, and to help spread the word, they are looking for concepts for an interactive, unique, and FUN travel-themed AR filter that they can use to bring the Happy Price campaign to Snapchat.

In terms of the type of filter (or lens) that they are looking for, Priceline is open to any and all ideas. From games, to quizzes, to item transformations, to background overlays, to showing different travel-related products - like planes, cars, or hotels - to something else entirely. The sky is the limit. We're ultimately looking for ideas that are fun & interactive, and that Snapchat users will want to use organically. The only things we'd like to avoid are concepts that feature background replacements for going to a happy place (i.e. magically transporting you to a beach, the snow, etc.), or that feature any of the actual characters from their Happy Place campaign ads. 

Above all, we're looking for creative ways to communicate that Priceline helps you get to your Happy Place for a Happy Price. You can take a look at the previous types of Snapchat filters here for inspiration to get you started. And for any questions or other project updates, check out the Project Forum.

 

EXPOSURE: Snapchat

 

TARGET AUDIENCE: Social media users ages 20-35 who are interested in travel

 

TONE: Fun & engaging

 

EXECUTIONAL MANDATORIES: 

• Please do not include ideas that involve magically transporting you to a Happy Place with a background replacement. 
• Please do not include ideas that feature the characters from the current Happy Place campaign. 

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your submission.

 

• CONCEPT (REQUIRED): Tell us your Concept using up to 250 characters. Your concept should detail what would happen in the content. Remember though, a concept is NOT a detailed script — it is a spark of inspiration. As always, concepts should be clever and engaging.
  
  
• HELPFUL REFERENCE LINKS (Optional): Have you seen something else out there that you think makes for a helpful reference? Or a link that helps illustrate the idea you're submitting? Feel free to include a link to any existing content that'll be useful when trying to understand your big idea.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
   
   
6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
   
   
7. Limit 5 submissions per member.
   
   
8. You must be at least thirteen (13) years or old to enter. The Sponsor reserves the right to repost the contest at their discretion.
   
   
9. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.