The Sponsor has decided not to move forward with a Bid on this project. Though most Open Bid Projects do move forward with a selected Bid, we will always notify you in the event the Sponsor has decided not to move forward. Please note that regardless of the results, all submissions are reviewed and evaluated by the Sponsor and the Project Team. We sincerely appreciate your time and effort on this project.  

GoldieBlox is launching a fun new line of physically flexible brick toy systems for the holidays. These toys are aimed at girls ages 8 and up, and each set is designed for girls to build a specific item... or whatever they can imagine. GoldieBlox is looking for one Tongal filmmaker to create a suite of three unique anthem videos to drive awareness and, above all, sales. 

The messaging for this campaign is STEAM (Science, Technology, Engineering, Arts, and Math) + Fun = Endless Possibilities. Each of your anthem videos should feature real girls engaging with the toy systems to bring this to life in different ways based on the target audience. More information about the toy systems will be provided to the filmmakers who are greenlit during the Pre-Pitch phase to hone their pitches and treatments. 

The Narrative Anthem videos will hit three core audiences: 

1. Campaign Anthem – general messaging
2. Parents Anthem – targeting gift-buyers (parents, grandparents, etc); especially gift-buyers looking for "good for you" toys that girls will still love
3. Girls – Girls 8+

Your pitch should bring a creative take to each of the three main narrative anthem videos. Each of the narrative anthem videos has a specific theme, which is elaborated on in more detail in the Background section.

We're running this project a bit differently, so if you are interested in learning more and pitching on this project, submit a short synopsis and your past work in the Pre-Pitch Phase. Filmmakers that are selected through the Pre-Pitch phase will receive additional information to help craft their pitch for the next phase. Note, however, that the Pitch phase will still be open for anyone to submit a full pitch, even if they missed the Pre-Pitch phase.

 

DELIVERABLES: This project has 7 total assets: 

• One :30–:60 Campaign Anthem (16x9, 1x1)
  • One :06 Campaign Anthem YouTube Bumper (16x9)
• One :30–:60 Parent Anthem (16x9, 1x1)
• One :30–:60 Girls Anthem (16x9, 1x1)

 

Graphics (motion, still, endcards) will be sourced in a concurrent Tongal project. 

TIMELINE: For the full project timeline please see the Assets section

 

EXPOSURE:

• YouTube, Facebookm Instagram, Amazon, Pinterest, and owned Goldieblox brand sites
• Be sure to check out the platform best practices page.

 

TARGET AUDIENCE:

• Campaign Anthem – general messaging
• Parents Anthem – targeting gift-buyers (parents, grandparents, etc)
• Girls – Girls 8+

 

TONE: Authentic – parents should see their daughters and girls should see themselves or their slightly older sister/friend/neighbor in these videos

 

EXECUTIONAL MANDATORIES: 

• Each anthem video should target a specific audience with specific messaging; see more in Background.
• All videos must drive to sales of the physically flexible brick systems
• All videos must make it clear that these brick systems are literally physically flexible, with pieces that bend and move, which allows girls to build not only what is in each set but whatever their imagination can think up.
• You may cast "real" girls/sisters/families. All casting should be diverse in age, ethnicity, etc. 
• Nothing should be "perfect" – messy hair, bright but chipped nail polish, etc. are all good

NOTE: Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and our advice here is to make sure your submission is executable while also ensuring everyone's safety.

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal of up to $27,000. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

PRE-PITCH PHASE:

In order to be considered for the Pitch Phase, you must include the below materials in your Pre-Pitch Submission. The Pre-Pitch Phase gives filmmakers the opportunity to submit a 500-character synopsis of their creative vision for the final Videos, confirm their availability for production, and submit samples of previous work. It’s your chance to raise your hand and say, “Hey, I’m available and I have this opportunity and want to learn more!”

• TEXT (REQUIRED): 500 characters or less synopsizing why you are interested in and think you could be a great fit for this project.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

PITCH PHASE:

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• BID/BUDGET (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. You can download the budget template here. The Sponsor would like each producer to create 7 videos for up to $27,000.
  
  
• SCRIPT (Optional): This should include specific beats from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.