A popular kids company is building a new channel for YouTube that will be home to content centered around action and excitement. This is a channel designed from the ground up for kids, aged 6-12, who love action – everything from cars and robots to dinosaurs and superheroes. It’s for kids who want to feel empowered, who like competing, who aren’t afraid of a challenge and dream of being a hero or working with others as a team to save the world through play.
Our Mystery Sponsor is turning to the Tongal community to create a rousing Manifesto that helps define the channel’s unique voice and the personality of their target audience. Give us a Manifesto (in 750 characters or less) written from the point of view of a kid who loves this channel. What are they like, what do they want to watch and why are they obsessed with this channel? Why is this channel different from other action-oriented channels? Imagine they’re speaking to other kids – how would they relate to them? What would they tell their friends about this channel to convince them to check it out?
Once you’ve written your Manifesto, give us thrilling name you think the brand should call this YouTube channel. Check out the objectives below for more details.
What is a Manifesto?
People often think that "manifestos" are for political or artistic movements. But here we’re actually looking for a Campaign Manifesto – an elegant declaration of the principles of a brand’s campaign (or in this case, a brand’s YouTube channel). In other words: it’s an inspiring essay that shows what a Campaign Idea is all about.
This is your chance to tap into your inner poet. Ideally, your Manifesto should:
For the perfect example of an inspiring Campaign Manifesto, click here to read the manifesto for Apple’s famous “Think Different” campaign. Remember though: your Manifesto should be written from the POV of a kid, so we’re looking for something more exciting than touching.
The goal of this project is to create a fun and inspiring Manifesto for a new kids’ action channel on YouTube. Write your Manifesto from the POV of the target audience – explain who he or she is and what this channel is all about in 750 characters or less. Finally, tell us an awesome name to call this channel.
--Target Audience: Kids, aged 6-12, who love action.
--Tone: Fun, exhilarating and inspiring.
This Project will be worth a total of $1,000 and consists of a Manifesto Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: MANIFESTO– Come up with a fun Manifesto for a kids’ YouTube channel. Your Manifesto should be 750 characters or less. In addition, tell us a great name to call the channel. Manifesto winner will receive $1,000.
1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
6. Limit 5 submissions per member, per Phase.
7. You must be at least thirteen (13) years or older to enter.
8. In the event that fewer than 50 Manifestos are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
9. Winners must complete the standard Tongal W-9, Winner Affidavit, and IP Assignment.
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.
