The Toronto 10K is more than a run: it’s a celebration of lululemon’s pillars, sweat, grow, connect. Local lululemon ambassadors will serve as race pacers and Global ambassadors Charlie Dark and Dr. Chelsea Roberts Jackson will lead community activities before and after the race itself, alongside other celebratory events. More specifics will be provided to the filmmaker. 

You will need to film in Toronto as early as Wednesday, June 12^th to capture Charlie Dark reading his letter to the runners aloud. Charlie will read this letter in person on Friday, June 14^th, at the pre-race dinner, and lululemon will post your Instagram In-Feed and Instagram Stories version of it the same day. 

On Friday, June 14^th and Saturday, June 15^th, you will capture the events around the race, as well as the race itself. Your 2+ minute Instagram TV video and 15-second Instagram Stories video will be due by the end of Sunday, June 16^th. The 1-2 minute YouTube video is due no later than EOD on Tuesday, June 18.

sweat, grow, connect:

These pillars make up the #sweatlife, lululemon’s world-facing philosophy. Your videos should explore the Toronto 10K and associated events through the lens of these pillars.

• Sweat – Putting in the work to make a positive impact for yourself and others in all aspects of life
• Grow – Commitment to growth, whether it’s personal, professional, or within the community
• Connect – Nurturing impact within a community; finding your ‘tribe’ and lifting them up  

REFERENCE VIDEOS FOR INSPIRATION AND TONE:

These previous lululemon race videos for SeaWheeze (Vancouver) are good references for Suite 2.

1. https://www.youtube.com/watch?v=FYva3EWSws4&feature=youtu.be
2. https://www.youtube.com/watch?v=fL6th8s69Ug&feature=youtu.be

The goal of this project is to create two unique suites of content on the ground at the Toronto 10K race on June 15. Your videos should celebrate the lululemon pillars of sweat, grow, connect and build awareness and engagement around lululemon’s involvement in run events.

Be prepared to film in Toronto from June 12–15. This project will require at least two cameras on the ground and an editor on-site for 24-hour turnaround on the videos.

DELIVERABLES:

SUITE 1: Charlie Dark Letter

Film lululemon Global Run Ambassador Charlie Dark reading a letter he’s written to the race participants. Use on-screen text and Charlie’s VO to create shareable assets of the letter for lululemon’s Instagram channels. 

Please outline your creative approach to marrying Charlie’s VO with interesting visuals that connect his message to the city of Toronto and that work within this video’s truncated filming and delivery schedule (see more below). You may include kinetic typography and/or stock stills or video of Toronto in your creative treatment.

• 60-second Charlie Dark video for Instagram in-feed
  • 4:5
  • Stylized text and VO, using an approach that connects the message to Toronto
  • Filmed/recorded with Charlie and delivered June 14 by 5pm EST. Currently we are holding 8:30–10:30am on Friday 6/14 to film with Charlie but may be able to reschedule to Thursday 6/13. 
• 15-second cut-down for Instagram Stories
  • 9:16
  • Text and VO over plain backgrounds
  • Delivered June 14 by 5pm EST.
    
    

SUITE 2: Toronto 10K Event Coverage

Capture the pre-race party and events, the race itself, and post-race events in a suite of stylized videos. 

• 2+ minute Toronto 10K overview video for Instagram TV
  • 16:9 (not vertical)
  • Filmed June 14 and 15, delivered by EOD June 16
• 15-second video for Instagram Stories driving to IGTV
  • 9:16
  • Filmed June 14 and 15, delivered by EOD June 16
• 1-2 minute Toronto 10K recap video for YouTube
  • 16:9
  • Delivered by EOD June 18

TIMELINE: 

For the full project timeline please see the Assets tab. 

EXPOSURE: 

• lululemon Instagram channels
• lululemon YouTube

Be sure to check out our Social Best Practices page.

TARGET AUDIENCE: 

• Runners
• lululemon guests
• Men & Women ages 18–34

TONE: 

• Celebratory, fun, credible, inspiring

EXECUTIONAL MANDATORIES:

• You must be prepared to be available to film in Toronto June 12–15 and able to flip mastered video files within 24 hours. 
• You will have to stagger filming, editing, and delivering final video files during the shoot.
• You must be prepared to film with at least two cameras to fully capture all key event and race moments.
• You will need to shoot sound, including VO with Charlie Dark and interview soundbites with other key ambassadors
• You will need to have an on-site editor
• You must provide your own travel & lodging
• Be mindful of other event sponsors and avoid capturing their logos/activations
• Do not wear clothing of competitors (Nike, Adidas, Patagonia, etc) with visible branding.

Below is a high-level breakdown of what you will need to capture during filming: 

There will be events you will need to capture before, during, and after the race; below is a breakdown of some of the key events/moments: 

Thursday, June 13

• Potential opportunity to film Charlie Dark reading his leter to the runners
• Creative Writing Workshop led by Global Run Ambassador Charlie Dark – 5:30-7pm

Friday, June 14

• Charlie Dark letter to the runners (currently confirmed for Friday June 14 from 8:30-10am)
• Dinner for race pacers (local lululemon ambassadors)

Saturday, June 15

• Race:
  • One collective breath lead by Charlie Dark
  • Pacers in their corrals
  • Confetti for wave starts
  • Cheering stations
  • Finishing chute (with activations including donut wall, banana costumes, steel drum band, step & repeats)
  • Finish line, including first finisher 
• Post-race: 
  • General footage of post-race party and events
  • Post-race yoga class led by Dr. Chelsea Jackson Roberts

In order to be considered for this project you must include the below materials in your Pitch submission. For examples of effective Pitches, check out this gallery. 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a Treatment template, which you can find here.

• SCRIPT (OPTIONAL): This should include dialogue from the video you intend to create. 

• STORYBOARDS (OPTIONAL): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.

• PITCH VIDEO (OPTIONAL): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatic, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the winner of the Video Phase is announced.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to select a winning Bid. Though most projects on our platform do move forward with a selected Bid, we will notify you in the event the Sponsor decides not to award any Bids via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the Project Team.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you be selected as winner, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your award.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.