You may remember this Claims Project where we asked you to come up with claims focused on cleaning and protection for a mystery toothpaste brand. Now this same mystery sponsor wants your help devising visual concepts for print ads around some of their favorite claims.
For example, one of the claims they selected is: “Clean You Can Feel and Protection You Can Count On.” In 500 characters or less we want you to describe how you would bring this claim to life in a print ad. We’re looking for an overall concept and broad description of the visuals that would appear in this print ad. Your concept should be eye catching, original while communicating the claim effectively.
There are a total of 10 claims you can choose from via a dropdown menu on the Submissions Page. Please keep in mind it’s important to communicate the idea of cleaning and protection in a visual way with any claim you select. It is also important that you DO NOT personify the toothpaste. While not required, you also have the option to upload a rough sketch or rendition of your print ad.
Please check out the remainder of the brief for all the important details.
The goal of this project is to create a Print Ad Concept showcasing the Mystery Sponsor toothpaste brand and communicating the product claim visually. There are a total of 10 Claims to choose from (listed below.) Once you choose a claim describe how you would bring it to life visually in a Print Ad. The sponsor is looking for original and engaging ways to communicate these claims. No matter which claim you choose it’s important that cleaning and protection come through in some way.
List of Claims (in no particular order)
This Project will be worth a total of $2,500 and consists of a Print Ad Concept Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: PRINT AD CONCEPT – Describe your concept for the visuals in a Print Ad based on one of the 10 provided claims in 500 characters or less. You also have the option to upload a rough sketch or rendition of your print ad. The winning creators will receive $250 each.
1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
2. In the event you utilize any third party materials you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
7. Submission must be in the English language.
8. Limit 5 submissions per member, per Phase.
9. You must be at least thirteen (13) years or older to enter.
10. Winners must complete a W-9 and the Tongal Winner Affidavit and IP Assignment forms.
11. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.