A pinned video is often the first thing clicked when visiting a profile page, so we want to make sure we make a good first impression with creators on TikTok. We’re looking for a video that both explains what Tongal is and also how creators can get involved – while ultimately leaving creators wanting to learn more. 

Tongal is joining TikTok, and we’re looking for a creator to film a video that succinctly explains what Tongal is to anyone who comes across our TikTok account. Who better to explain Tongal to a creator than, well, a Tongal creator? So we're turning to you! This video might be a creator’s first introduction to Tongal, so it needs to showcase the basics in a fun, fast, and welcoming fashion.

We’ll be pinning the video to the top of our TikTok page, so it shouldn’t be based off of a current trend, as it has to remain engaging, evergreen, and relevant for months (or years!) to come. We’re open to any format, so whether it's someone talking-to-camera, animation, or something else entirely - it's all fair game. We’re also flexible about the video’s duration, but ideally we’d like to keep it as short as possible to encourage creators to watch until the end.

This TikTok should reference the opportunity to earn money on Tongal from creating content for entertainment companies and brands. It should also convey that Tongal is a place for creators of all kinds– TikTok creators, writers, directors, editors, animators, designers, etc.

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES:  One :15-:30 video (9x16)

 

TIMELINE: Full Project Timeline

 

EXPOSURE: Tongal’s TikTok (and we will also tag your personal TikTok account)

 

TARGET AUDIENCE: Creators on TikTok – predominantly filmmakers, directors, animators, editors, producers, and  writers – who we’d like to introduce into the Tongal community.

 

TONE: Fast-paced, illustrative, and welcoming

 

EXECUTIONAL MANDATORIES: 

• Avoid using the words “contest” and “winner.” Instead, we celebrate when creators “get the green light” on a Tongal project or brief.
• All text must be placed for TikTok in-feed safe zones (get a template for them HERE). Any assets with text will also need to be delivered with a textless version as well. 
• All work MUST be original, and should NOT include or reference any other existing IP. Any persons, places or things rendered should be of the artist’s own creation and should not be referential of other existing properties.
• If your videos will need to feature music from TikTok, it must be from the TikTok Business Music Library, your final delivery will need to consist of a video exported without music, along with the exact timecodes for where music tracks should be added to your video when posted.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video. Please include your TikTok and/or Instagram handles.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 9x16. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.