Orgain is looking for TikTok content that could hit different styles of videos within these three categories, but these are just functional thought starters and they're open to new ideas or how you could incorporate Orgain's clean nutrition messaging into one of these styles. Think about how catchy tracks could be integrated into these ideas as well. Please also check out TikTok's community center for more inspiration.

THE THREE ORGAIN CONTENT BUCKETS

1. Tips and Hacks: Provide DIY tips and hacks within the food and nutrition space that are separate from recipes. Think putting our S'more bar into the microwave for a clean take on a favorite or meal guides for the day. With these types of videos, Orgain wants to see education elements (how to use the product in a healthy way, etc.) incorporated into the video naturally.
2. Recipes:Share innovative and clean takes on indulgent recipes with the macros included that showcase our different products and how they can be used. Think step by step recipe directions and gains by eating it.
3. Lifestyle Current Trends:Capture key trends like how everyone else is doing it but with the Orgain spin to it. These could be the true Orgain fans who can use music and dialed in content to really catch buzz for the brand. Things like product unboxing, day in the life moments, and thematic ties to Orgain's "That Orgain Feeling" all apply here. Check out Orgain's latest campaign video HERE.

Orgain is looking to continue the growth of their TikTok channel organically by creating fun, vibrant, and sharable videos, so they're looking for individuals who are not only well versed in the food, nutrition, health, fitness, exercise, and wellness categories, but also people who can bring the unique and exciting TikTok filmmaking style to the table.

For this project, Orgain is specifically looking for filmmakers to create live-action in-feed videos, each up to :30 in length. Although the videos should feature Orgain products, they aren't meant to be ad content, and the main goal for this suite is to create positive and inventive content that leverages current TikTok trends and feels native to the platform, while also falling within three specific formats (more details below). Almost all trending TikTok formats make clever use of filmmaking tricks, fast-paced story-driven editing, and engaging but authentic talent, so that should be top of mind.

The brand is also looking for content that falls within the three Orgain-fueled formats, which are Tips and Hacks, Recipes, and Lifestyle Current Trends, so while your videos shouldn't all follow the exact same TikTok recipe trend, they're open to almost any style or trending TikTok format as long as it can still fit within one of these three categories. Orgain is really looking to play into transitions, voice overs, music as part of the styles of their videos, so be sure to consider those elements while crafting your ideas! Check out the Background section for more details.

Orgain is open to choosing one filmmaker for multiple videos, with no limit, and it's encouraged that you pitch for multiple videos, so feel free to include as many ideas in your treatment as you'd like, and consider pitching on a variety within each format. You are not guaranteed multiple videos, but if you're chosen for multiple videos and it makes sense within the structure of your ideas, you can use the same talent and the same locations for all of your videos. You may also incorporate some motion graphics or animation, but it must feel natural to TikTok. Some of your videos can be based on the provided thought-starters, but you should still provide your own creative spin on things. 

In your pitch treatment, please let us know how you would approach each video you propose. Check out more information in Background and for any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: 8 total video assets (divided up amongst greenlit filmmaker/s)

• One up to :30 TikTok videos (9x16)

 

TIMELINE: Click this link the full project timeline.

TONE: Fun, Upbeat

EXPOSURE:

• TikTok.
• Please check out the TikTok Creative Center for best practices.

 

EXECUTIONAL MANDATORIES: 

• Content MUST be optimized for sound-on viewing.
• Content should feel native to the platform, and tap into current  trends.
• Content must be on-brand with Orgain's clean nutrition messaging.
• Videos must use classic font style on social platform.
• You MAY use music tracks sourced from TikTok's library, but if you do, you MUST deliver your videos without music, and provide exact timecodes for where the music tracks should be added in your video timeline. Unless your video is specifically referencing a music track, it is still preferred that you use music from the Tongal libraries.
• You must use the Orgain product provided by the client in your videos.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety. 

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this suite of videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the videos. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 9x16. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.