Tiffany is the next generation luxury brand – they are makers of beauty and creators of joy. Tiffany celebrates originality and the independent and strong woman who expresses herself in all areas of her life, especially with her personal style.

The goal of this project is to produce a suite of videos to increase awareness of the new T1 jewelry collection and inspire Tiffany customers to go into a Tiffany store or Tiffany.com and check out various styling variations. The videos could be filmed in a Tiffany store and should just feature a model's hand, and show a variety of styling techniques with Tiffany bracelets and rings.

The Tiffany mission is to be the makers of beauty and creators of joy. Tiffany Sales Professionals empower their clients to express themselves through their own personal style. We want to create videos that these dynamic Sales Professionals can share using their own, personal social and/or 1:1 communication channels with their clients that will introduce the new T1 jewelry collection to people and inspire them to think about new and interesting ways to incorporate this collection into their lives, along with Tiffany’s iconic T, HardWear, and Victoria collections.

DELIVERABLES:

• 12 deliverables in total
• Three core styling videos, all featuring a single model (you will only need to show the model's hand)
• :15 and :06 in length - Formatted as 16x9 and 1x1

 

TIMELINE: For the full project timeline please see the Assets section.

Please note given the current situation, the filming timeline is not determined yet and may move depending on location availability. The goal of this project is to set up pre-production so that once Tiffany stores reopen, we could determine a filming and post-production timeline.

EXPOSURE:

• Social (Instagram, Facebook, LinkedIn), MMS (WeChat, WhatsApp), Email.
• Check out our platform best practices page.

 

TARGET AUDIENCE:

• A purposeful woman who is a glamorous dreamer and force for change.
• A Female Sophisticate with a household income of $150K.
• The videos should inspire and excite this woman and/or the people buying gifts for her to visit a Tiffany store or Tiffany.com and check out the collections. 
• The videos should offer Tiffany Sales Professionals the flexibility to leverage these assets to drive purchases through a Direct Message, email, or in-store appointment.

TONE: Succinct & Sophisticated, Confident, Authentic, Optimistic, Witty. It is important that these assets feel authentic coming from a Sales Professional and should not replicate what the Tiffany brand puts on its own social channels and in brand campaigns.

 

EXECUTIONAL MANDATORIES: 

• Must primarily feature the new T1 collection of jewelry
• Also must also feature and incorporate the existing T, HardWear and Victoria collections with the T1 collection in unique styling suggestions
• Brand recognition cues must be prominent throughout the videos, including iconic Tiffany Blue color and the Tiffany Blue Box
• The videos must have a strong balance of authenticity, wit, and importance
• All videos must play well with the sound off; think about highly visual storytelling

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this suite of videos.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• STYLIST (REQUIRED): This project requires jewelry stylist approval. Please submit your planned stylist as well as links to his/her past work in a PDF.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• CASTING BOARDS (Optional): Casting notes or portfolio of potential hand models.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective pitch videos, check out this gallery. All pitches will remain private until after the sponsor gives the creator the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of the sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with the sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR a copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences, and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.