Orgain was created by Andrew Abraham, M.D. - cancer survivor, medical physician, and food entrepreneur. Their relentless passion to raise the standard through better nutrition is based on the belief that real foods have the power to make a real difference in people’s lives. That includes hand-selecting high-quality ingredients to maximize nutrition, making everything as delicious as it is clean, and creating options that are accessible and inclusive to more people. Simply put, Orgain is on a mission to help more people live vibrant lives through the power of good, clean, nutrition.

Orgain's content pillars are:

• Clean Nutrition: Orgain is dedicated to clean nutrition with high-quality, superior ingredients.
• Taste the Difference: Content that creates a visceral flavor experience.
• Orgain’s Passion: Sharing Orgain’s energy and enthusiasm for clean nutrition and the role it has in helping transform lives.
• Real, Clean Living: Showcasing real ways that people have made clean nutrition part of their lives.

Orgain's Brand Identity (look and feel):

• Vibrant. Sharp. Relevant. Credible.
• Orgain's imagery has purpose and energy. They use language and imagery that is grounded, timely, and relatable-always drawing inspiration from real-life experiences.

Imagine starting a race at 10 pm at night because temperatures are a "cool" 100 °F  - "cool" compared to the high of 130°F during the day. Then imagine running for 30+ hours straight. The Badwater Ultramarathon isn't exaggerating by describing itself as "the world's toughest foot race." It is a 135-mile course starting at 279 feet below sea level in the Badwater Basin, in California's Death Valley, and ending at an elevation of 8,360 feet at Whitney Portal, the trailhead to Mount Whitney... Now, what kind of person would want to run a race like this?

Not your average runner. No. Not even your average marathoner. This is someone who is addicted to running... insert Charlie Engle. 

You might have seen our previous project featuring him as well as the video that was produced, so you know this guy doesn't just run for fun. Charlie runs with meaning and a purpose, and he's powered by clean nutrition. 

The goal of this project is to show how products from Orgain are keeping Charlie fueled and to document Charlie pushing himself to the limit and showing his perseverance when facing the extreme challenges of the race. We'll need a crew to actually be in the van with Charlie's team as he's racing. If you're an adventurer at heart and ready for a challenge please read below for additional information. For any questions or other project updates, check out the Project Forum.

THE PROCESS:

• You'll have an optional opportunity to film Charlie in Palm Springs in June (prior to his race) to get b-roll and interview footage. The tentative dates are June 23 through June 30. Charlie may also go there the week before the race to train and leave for Death Valley from that location. While the main focus of the video should be on the race, it would be a great plus if you could also fit filming in Palm Springs in your budget. 
• The dates you will need to be in Death Valley are July 16 - 21. Hotel rooms have already been reserved for those dates.
• The race starts on the evening of July 19 and Charlie will finish around 30 hours after the start time. In your treatment please outline your approach to filming in the extreme elements as well as filming the extremely long race period.
• While you can have a larger crew in Palm Springs, you are limited to just a crew of TWO during the race. Please keep in mind the extreme heat during the race, and how it could affect your equipment. You may be asked to help Charlie's crew during crucial stop points of the race.
• You will have the opportunity to connect with Charlie virtually beforehand
• You will need to provide your COVID protocols as part of your pitch submission requirements. Charlie and his race crew are vaccinated.

DELIVERABLES: There are 16 total assets.

• One :60-:90 hero video (16x9, 1x1, 9x16, 4x5)
• One :30 cutdown (16x9, 1x1, 9x16, 4x5)
• One :15 cutdown (16x9, 1x1, 9x16, 4x5)
• One additional deliverable up to :60 (16x9, 1x1, 9x16, 4x5) that could be a recipe video or training tips video

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE: Orgain.com, YouTube, Instagram, Facebook. For social please see our platform best practices page.

 

TARGET AUDIENCE: 

• Late 20s–mid 40s "Health Prioritizers," who are intentional about food. They eat minimally processed, organic when possible, plant-based, low sugar, no carb. It's an "Eat the rainbow" approach to food, with a focus on fresh, high-quality ingredients
• People with Active lifestyles: parents, athletes, hard workers, curious; they prioritize their health and wellness no matter how busy they are.
  • They see healthy food and clean eating as a way to enrich their lives, rather than serve as a detractor.
  • They "shop the margins" of the supermarket (rather than the center aisles) and don't see eating clean as a handicap but as an enjoyable key factor in a rich, rewarding life.
  • They prioritize active, healthy lifestyles, and know that Orgain products support their goals with nutrition that is clean and convenient.

 

TONE: Authentic, credible, inspiring 

EXECUTIONAL MANDATORIES:

• You will need to account for your crew travel & accommodations in your budget as well as any additional locations. However, talent will be provided and does not need to be considered in your budget. 
• You will need to provide your COVID protocols as part of your pitch submission requirements. 
• You must provide negative test results for each crew member 24 hours prior to your shoot, regardless of their vaccination status. Strict COVID safety protocols will be of paramount consideration, including mandatory mask usage, and crew sizes should be kept to a minimum, with designated backups in the event of a positive test. Some quarantine measures are recommended in the days leading up to your shoot to reduce crew exposure. Please be as specific as possible when submitting a COVID safety plan with your pitch.

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal up to $20,000. COVID testing, strict safety protocols, and pre-shoot crew quarantine should be accounted for in your budget. The Sponsor is interested in seeing tiered pricing options, so feel free to submit various versions of your pitch at budget, target, and reach price points within that price range. 
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute the suite of videos.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED):  How you plan to structure your videos. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• BID/BUDGET (REQUIRED): This is an open bid project, so you’ll get to set your overall budget up to $20,000. You can download the budget template here. 

• COVID PROTOCOL (REQUIRED): Please let us know your team’s COVID safety protocols for production. If you’re doing everything yourself, or your team will be working 100% remotely, let us know that this won’t apply. Otherwise, at the very minimum, your safety plan must include information about:
  • What city and state you plan to film in
  • Whether you are filming interiors or exteriors
  • Approximately how many people you plan to have on set
  • How you’ll account for testing, PPE, and distancing on set
  • How you’ll handle talent and backup talent, including any hair, make-up, and wardrobe needs
  • Whether you’ll have a dedicated compliance officer on set

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives the creator the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.