MORE ON THE TRAITORS: Hosted by award-winning actor Alan Cumming at an ancient castle set deep in the Scottish Highlands, contestants work together on a series of exhilarating missions to build a prize fund worth up to $250,000. Hidden amongst the faithful are the traitors, whose goal is to eliminate the faithful and claim the prize for themselves. Under the cover of darkness, the traitors murder the faithful one by one in a treacherous spree, while the faithful try to uncover the traitors and banish them from the game. If the faithful contestants banish all the traitors, they will share the prize fund, but if a traitor or traitors makes it to the end, they will steal all the money.

In a world where treachery and deceit are the name of the game, may the best scheme win! Such is the ethos of Peacock's Emmy-winning psychological adventure series The Traitors, which has gained so much popularity over the past year that it is has been renewed for multiple seasons. To get fans excited for the season three premiere in early 2025, Peacock wants YOU to create a suite of clever and entertaining social content to catch people up on what's transpired in the deliciously deceptive first two seasons of the show. 

For this project, Peacock is looking for one talented creator to make three bespoke social videos that are each designed for their respective social media platforms (YouTube, Instagram, Facebook, X, and TikTok). We're not just looking for your standard recap video here. Peacock wants you to break the mold of the traditional recap video and come up with a creative format that feels fresh and unique on social media feeds. We highly encourage you to lean into the campy nature of the show. Look no further than the show's fabulous host Alan Cumming (whose fashion ALONE could be worthy of a video), and the way he deviously drives the wedge of deception between contestants to fuel the fire. 

Though you will have full access to the show's footage, we want to be clear: this is not just an editing project. Peacock is looking for something more unique than a string of key moments and some text - they want something that's much better suited for fan-driven social media. That might mean some form of live-action component could be useful, but Peacock is also open to motion graphics and animation approaches as well. They want short, fun, fresh, inventive, and humorous takes that bring personality or a strong point-of-view. There are MANY creative directions that you could take this, so think about all the different episode recap formats you might organically find on platforms like YouTube, TikTok, or Instagram. Consider stuff like tiny mic recaps, on-camera scene reactions, green screen effects - maybe we feature a whole video of murder reactions? These videos aren’t as much about telling fans what happened, but what YOU found to be crazy/exciting/shocking/hilarious. 

Importantly, you should think about each platform's recap content as its own thing. That means we're not just reframing a 16x9 video for TikTok; rather, the concepts driving each deliverable here should be tailored to the social media platform where it will eventually live. To give you an example, the longer YouTube video could be a quirky compilation of the most shocking betrayals from seasons one and two, BUT the Facebook/Instagram/X video could be entirely dedicated to Alan's outrageous outfits and his Shakespeare-level one-liners, AND the TikTok video could be a spoof travel blog to a luxurious castle in the Scottish Highlands that's just to die for. They really don't have to resemble each other much at all, outside of the fact that they'll each help catch people up on what's been happening. Also, since they're all designed for social media, they should all be short, punchy, and hook the viewer in the first few seconds of the video.

In your Pitch treatment, be sure to tell us your proposed recap style for each of the deliverables (YouTube, Facebook/Instagram/X, and TikTok). As a reminder, each video is UNIQUE and should be able to stand on its own while being cohesive with the rest of the assets. If helpful, we also encourage you to submit an optional proof-of-concept video that visually demonstrates your creative style. Peacock is looking for distinct creative takes for each video, so feel free to submit multiple ideas for how you might tackle the content. 

The sky it the limit here, and since that means there's a huge range of possible approaches, and the fact that each platform's content could be unique, you'll notice that this is an Open Bid project. To that end, Peacock wants your pitch bid to reflect the nature of your approach, and how much net-new production may be required.  

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 4 total video assets.

• One 2-5 minute YouTube video (16x9)
• One :30-:90 FB/X/IG video (1x1, 4x5)
• One :30-:90 TikTok video (9x16)

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• YouTube
• Facebook
• Instagram
• TikTok
• X

TARGET AUDIENCE: Adults 18-35, fans of The Traitors

TONE/FEEL: Fun, Campy, Energetic, Devious

EXECUTIONAL MANDATORIES: 

• You MUST use footage from The Traitors in your videos. High-res footage will be supplied to the greenlit creator.
• Your videos should NOT create false narratives. Creative edits are encouraged, but not if they will create storylines that do not accurately reflect what takes place in the show (especially with recap content).
• Your video may NOT include third party materials (e.g., artwork, logos, photographs, etc.).
• All work MUST be original, and should NOT include or reference any other existing IP beyond The Traitors series. Any persons, places or things rendered should be of the artist’s own creation and should not be referential of other existing properties.
• AVOID graphically violent or sexual  images, or overtly political subject matter.

OPEN BID:

• This is an open bid project, so you'll get to submit your own budget proposal up to $15,000. If it makes sense, you may submit multiple versions of your bid at a budget, target, and reach price point.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects do move forward, we'll notify you in the event the Sponsor decides not to fund any bids via the Project Forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

• BID (REQUIRED): This is an open bid project, and the Sponsor would like you to create ALL of the content listed in the Deliverables within a budget total of up to $15,000. You can download the budget template HERE.

• PROOF-OF-CONCEPT VIDEO (Optional) : If helpful, please include a proof-of-concept video (16x9, 9x16, or 1x1) up to :30 in length, illustrating how you might approach a piece of the content listed in the Deliverables.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.