H&R Block stands for help – virtually or in person, truly on your terms. We are working on shifting the perception to strengthen our brand. We have tens of thousands of tax pros working both in local offices around the US and remotely. This year, we’re also targeting Gen Z to apply to become a tax pro, and using TikTok to create awareness. Our tax pro opportunities provide flexible schedules, remote options and extra income. We want to use TikTok to bring this opportunity to the forefront.

Why become an H&R Block tax pro? 

• Flexible schedule
• Remote Options
• Extra income

Work that fits your lifestyle: H&R Block offers seasonal positions that provide work to fit your lifestyle. If the typical year-round 9-to-5 isn't for you, you'll get the freedom, flexibility, and earnings you'll need to embrace what makes your life uniquely yours. 

Everyday advocates: Helping others is what H&R Block does best, which means you'll get to see the impact of your work firsthand. As you inspire people to make confident, informed decisions about their lives, careers, and money, you'll build client relationships that will grow stronger every year. 

 

REFERENCE VIDEOS: 

• OMW to the Office
• Flex Schedule
• Help on Your Terms
• Experienced Tax Help for US Expats

Just a couple of short weeks ago, H&R Block ran a fun and super-fast project to create a suite of TikTok videos using provided scripts. Now, H&R Block is back for more, and this time they want the Tongal community to pitch effective creative TikTok videos to grab Gen Z's attention and inform them of the benefits of a career as an H&R Block tax pro. 

The name of the game here is 'flexibility' – so much so, that when future generations google 'define:flexibility,' 'H&R tax pro' comes up as a first-page result. And that's really not hyperbole: As a tax pro, you make your own hours with a flexible schedule, you can work remotely, and you can earn extra income, on top of school or other side gigs. All you need is the aptitude to learn taxes, digital literacy, and a desire to do impactful, customer-driven work. So whether you're a stay-at-home parent, a student, or a young professional looking for more flexibility and freedom in your career, including the ability to cobble multiple part-time jobs together, becoming an H&R Block tax pro could be the right move for you. 

So, pitch us how you'd convey that, in three fun, energetic, and native-feeling TikToks aimed at Gen Z audiences.

Check out more information in the Background section, and for any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: Three :15-:30 videos (9x16)

 

TIMELINE: Click here for the full project timeline. Please note this is a fast-moving project!

 

EXPOSURE: H&R Block's TikTok, organic and paid. Potential use on IG Reels as well. Please review the platform best practices page.

 

TARGET AUDIENCE: Gen Z

 

TONE: Fun, relatable, shareable; thoughtful, confident, vibrant.

 

EXECUTIONAL MANDATORIES: 

• 'Flexibility' should lead your messaging across all three videos.
• Creatively, we're open to your narrative approaches but your videos must drive home the flexibility of a career as an H&R Block tax pro. 
• At the same time, your videos must feel native to TikTok: think selfie-style filming, POV, lo-fi/cellphone look, etc.
• Audio must come from Tongal's partner libraries; you may not use trending Sounds (sorry!)
• Additionally, the Siri/TikTok AI voice cannot be used in these videos
• Videos must include the CTA: "Get started at hrblock.com/BeAPro"
• Be sure to digest H&R Block's key messaging in the Background Section

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal, up to $6,000 total ($2,000 per video).
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• BID (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. The Sponsor would like each producer to create all of the videos listed in the Deliverables section, up to $6,000. Please ensure that your budget factors in appropriate COVID safety protocols (i.e. testing, PPE, cleaning supplies, backup talent, etc.). You can download the budget template here.
  
  
• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.