ABOUT E! ENTERTANMENT NETWORK:

E! is the only global, multi-platform brand for all things entertainment, pop culture, and lifestyle. They eat, sleep and breathe pop culture, delivering exclusive breaking news and in-depth celebrity coverage, red carpet livestreams, TV scoops and spoilers, lifestyle trends and tips, and whatever's viral right at this very moment.

They are the pinnacle of entertainment news, particularly when it comes to celebrity life outside of the show and on the red carpet. With that in mind, the bulk of their online content lives within that space: Who's shooting what movie and where? Which glamorous, innovative dress just blessed the red carpet on this celebrity? Here's how this Hollywood couple is adjusting to family life, etc.

Even though the last episode of The Office aired over 11 years ago, the cast of characters that work at Dunder Mifflin's Scranton branch live on through an endless supply of Internet memes. No matter what type of situation you're in, there's an Office reaction meme for that. This October, The Office will begin airing on E! Entertainment Network, the premier destination for all things pop culture, and E! wants to speak to its audience of pop culture obsessives through a suite of memes - designed for distribution on social media - that relate The Office to pop culture to encourage fans to watch The Office on E! specifically. 

When it comes to the memes themselves, E! is looking for one creator to make a suite of 10-12 unique memes that are comprised of GIFs, static images, clip pulls, and very short montages. Importantly, your memes should relate to the typical E! watcher - someone who loves celebrities, red carpets, the latest "it couple", and all things pop culture. For instance, maybe you show an image of Jenna Fischer looking glamorous on a red carpet with the text "First Date Me" and then a second image of Pam Beesley looking bored working reception with the text "Relationship Me" (check out this example). Your memes should speak directly to E!'s audience in an authentic way and make them want to share the memes themselves - so clever text and copywriting will be crucial here. E!'s audience are not necessarily superfans of The Office, so your references shouldn't get too niche, and your memes should feel ownable by E!. Make sure to check out E!'s social media channels (linked below under Exposure) to get a sense of the E! brand and their tone of voice on social media. 

We'll want at least two memes in each format (i.e. GIFs, static images, clip pulls, and short video montages), and the remainder are up to you based on whichever idea is best. Since these are memes, they need to be short, punchy, and sharable. E! will NOT be the exclusive home of The Office (it will still be available to view on Peacock and other networks), and E! will NOT have access to the superfan episodes. The challenge here is to find unique ways to tie E! to The Office and make fans want to watch the show on E! specifically. To that end, E! does have a vast repository of archival red carpet footage of celebrities that you could leverage in your memes too.

In your Pitch, make sure to tell us how you'd approach each format of memes (e.g. GIFs, static images, etc.), and we highly encourage you to provide a proof-of-concept video and/or static image so you can give us a clear sense of your creative vision. Since memes inherently need to keep up with the speed of the Internet, this is a fast-moving project, and if the initial batch of 10-12 memes goes well, there's the possibility E! will engage the greenlit creator for additional batches in the future.

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: 

• 10-12 total memes (GIFs, statics, very short montages, and clip pulls)
  • Videos should be no longer than :10 (9x16)
  • Statics can be a single image or carousel format (1x1)

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• E! Instagram
• E! Facebook
• E! TikTok
• E! X

TARGET AUDIENCE: Adults who love The Office, ages 18-40

TONE/FEEL: Clever, funny, self-deprecating, enthusiastic

EXECUTIONAL MANDATORIES: 

• E! will NOT be the exclusive home of The Office (it will still be available to view on Peacock and other networks), and E! will NOT have access to the superfan episodes.
• Your content may NOT include third party materials (e.g., artwork, logos, photographs, etc.).
• Your content should appeal to fans of all ages, but should primarily be geared towards an older audience (18+). 
• AVOID graphically violent or sexual  images, or overtly political subject matter.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.
  
  
• PROOF-OF-CONCEPT VIDEO (Optional): Submit ONE up-to-:10 sample video (9x16) based on the information provided in the Objectives section. You can source footage from anywhere online for the purposes of the Pitch Phase. This is your opportunity to show us how you'd approach creating video memes. 

• PROOF-OF-CONCEPT ARTWORK (Optional): Upload a proof of concept image in a 4x5 aspect ratio as a JPEG or PNG. Note that if you are selected, you will be required to provide a high-resolution 300 DPI layered PSD of your Artwork.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.