ABOUT KATIE AND AUSTIN:

• Their story, as chronicled by Sports Illustrated Lifestyle

HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE: 

• Airbnb: Takashi's Room
• Nike: New Practices
• adidas: When we dream

BRAND BACKGROUND:

Launched in 2015 and modeled after private members-only clubs like Soho House, The League is a highly selective dating app devoted to creating power couples from its influential members. They strive to build a community where smart, outspoken, high-achieving individuals are celebrated and encouraged to pursue their ambitions and where equal partnerships are the rule, not the exception.

As a product, The League works extremely well, boasting one of the highest match rates in the industry. Rather than an unlimited stream of prospects, The League gives its users a curated “Batch” of 3 to 8 prospects each day. Features such as League Live, their video speed dating feature allowing users to go on up to 3 three-minute mini dates each Sunday, increase match rate 3x. Additionally, users can browse their ‘Party Scout’ map, make friend requests, join local events and local & global interest-based groups to help daters meet offline and expand their social network.

MESSAGING: 

At The League, you can have it all, and they want you to. They stand for individuals that are equal in the workplace and equal in relationships with like-minded standards and ambition. The brand suggests choosing one key message, and then considering the below key differentiators.

• Selective: Their waitlist and vetting system is in place to surround you with a community of like-minded people committed to finding a long-term relationship. 
• Driven: They work hard to make sure The League is chalk full of smart (highly-educated), passionate (career-oriented) individuals who are seeking an elevated dating experience.
• Authenticated: You’ll never have to wonder if that Harvard hottie is too good to be true on The League, everyone must authenticate their account. They do the LinkedIn stalking for you to ensure a safe community full of real prospects.
• No games: In dating apps, there’s an epidemic of failed relationships and unfaithful behavior. The gamified nature of other dating apps turns swiping from a service into a sport. They save your time, energy, and swipe thumb.

The League offers a high-quality curated experience for driven professionals who want to cultivate meaningful and loving egalitarian relationships. In their continued push to raise awareness and drive app downloads, they want to create a testimonial video that showcases the real-life success story of one of their users, Sports Illustrated model and fitness entrepreneur Katie Austin, and her fiancé Lane Armstrong, who went public last year about finding love by using The League dating app. 

The goal of the project is to use footage of Katie and Lane to edit together something that showcases the result of this successful League match in a way that drives new people to download and register to join The League dating app. The videos you create should emphasize how the app serves as a modern matchmaker, uniting busy professionals in meaningful relationships, and viewers should be inspired by this story and feel that they don’t need to settle, acquiesce their ambitions, or wade through an endless stream of daters to find a partner who values their intelligence and supports their passions. 

Using the assets provided by Katie Austin, you should create an engaging testimonial video that not only tells the story of Katie and Lane's relationship, but also positions The League as the centerpiece that made it all possible. In the assets you'll find a mix of casual selfie-style footage, photos, and dedicated testimonial footage that the couple filmed themselves. The goal is to integrate these different styles of footage and photos using a mixed-media approach so that the videos feel extremely personal and real, while still feeling elevated. Check out the Background for example videos that demonstrate how this might look. 

Importantly, you will NOT be able to use any other publicly available footage or photography of Katie, so don't look to Katie's social media for additional assets. In your edit, you can only use the footage provided in the link below. Music should be pulled from one of our partner libraries, which you can find in Project Requirements below.

Creatively, ask yourself, while staying aligned to The League's brand guidelines, how can you make these videos pop, both in broadcast streaming formats, and on people's social feeds? You'll want to edit the longer form videos (:30, :20) for streaming and digital ,while editing the shorter cuts (:15, :10) with an eye towards social. For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 8 total video assets of Katie's story.

• One :30 Video (16x9, 9x16)
• One :20 Video (16x9, 9x16)
• One :15 Video (16x9, 9x16)
• One :10 Video (16x9, 9x16)

EXPECTED TIMELINE: HERE

RELEVANT ASSETS: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Hulu
• YouTube
• IG Reels
• TikTok

TARGET AUDIENCE:

• Primary:  Highly intelligent, ambitious, college-educated singles between the ages of 26-45
• Secondary: High intelligent, ambitious, college-educated singles between the ages of 22-25 and 46-55

     *Both audiences embody values that mirror our own brand values - see our mission statement for more.

TONE/FEEL:

• Alpha: With a tell-it-like-it-is approach, our messaging is success-oriented, action-oriented, strong and assertive.
• Charismatic: We are honest and relatable. We can make fun of ourselves.
• Optimistic: We believe in the dream: romance without compromise.
• Witty: We are quick-witted but not pompous or off-putting.
• Open to comedy.
• Check out their brand persona here.

EXECUTIONAL MANDATORIES: 

• Stay away from: anything that feels overly “boujee” or pretentious. The League is not just for CEOs, rich people, or celebrities. It is an app for people from all walks of life and different backgrounds who refuse to settle, know their worth, and value equal partnerships.
• Do NOT portray negative representations of being single or make fun of other dating apps.
• MUST use the CTAs "Download The League Dating App," "Date on the League," or "Date in your league."

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.

• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.
  
  
• SAMPLE VIDEO (REQUIRED): Utilizing the provided assets, provide a :15 sample video (16x9) illustrating how you’d approach the content listed in the Deliverables. 

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES ? SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.