DELIVERABLES BREAKDOWN

One 1x1 static image: [solidcore] blue background color, with white icon that ties into the greatness within campaign. It should match the theme of our other IG story highlight covers
Challenge Details IG Story: 2-3 slides announcing that we are anniversarying the greatness within challenge. Talk about the challenge beginning 9/17, how to enter, and what the prizes are.
Prize Details IG Story: 2-3 slides max that describe the prize structure fun and interesting way.
Fun Social Content Trend IG Story: Play into a current meme or culturally relevant moment that ties into the greatness within challenge. Last year, they did this trend. There's an opportunity here to talk about how you'd spend the money to invest in your future, invest in your greatness.
Encouragement message IG Reel: Focus on the grand prize of 15,000. Five days left to win $15,000. what would you do with $15,000, how would you continue to unleash your greatness within.
24 Hours Left IG Story: One day left in the challenge, get in your last class to get one last entry into the grand prize drawing.
Winner announcement IG Reel: Announcing our grand prize winner video template, use last year's video as a template. —follows winner announcement timeline shortened/delayed schedule
Winner announcement IG Story and Premiere Pro Template: A premiere pro template for the [solidcore] team to easily add in text and photos to talk about how the winners are using the money weekly following the challenge ending. —follows winner announcement timeline shortened/delayed schedule

FALL CAMPAIGN BRANDING MATERIALS:

CHALLENGE DETAILS:

Throughout the duration of the challenge (9/17-10/7), [solidcore] will be giving away $1,000 weekly prizes along with a $15,000 grand prize giveaway at the end of the challenge. 1 class = 1 challenge entry (with a limit of 1 class per day). If you keep a 3 week streak, your entries will double. The more entries you earn, the higher your chance of winning the final grand prize giveaway.

LAST YEARS CHALLENGE VIDEOS FOR INSPIRATION OR TONE:

Objectives

For the second year in a row, [solidcore] is challenging their clients to find the Greatness Within, unlocking the strongest version of themselves, and offering cash prizes as an incentive to do so. For those who don't already know, a [solidcore] workout consists of 50 minutes of full body, strength training. It's an entirely immersive experience – held in a dimly-lit room under blue lights, fueled by energizing music, and led by an experienced coach who offers personalized instruction. For this project, we're looking for talented visual artists to build out a small suite of social content to get their clients excited, and keep them motivated throughout the Greatness Within challenge.

The primary goal of the videos is to raise awareness and encourage continued participation in the challenge on the [solidcore] Instagram page. Secondarily, as this is the first repeat [solidcore] challenge, it's important that these videos reinforce their commitment to celebrate the potential and accomplishments of their [community] while making The Greatness Within feel new, exciting, and fresh. So, while some elements may feel similar to 2022's The Greatness Within campaign, it should feel patently unique.

You should tie in elements of the fall campaign concept, including lines from the mantra. Use motion graphics with the text and image animation to bring interest and capture attention for social implementation. Each IG Stories asset should leave space at the end for the [solidcore] team to add in a CTA button before posting. For full challenge details and a breakdown of the individual deliverables, be sure to check out the Background section below.

The pre-production period will be used to align on the look & feel of the deliverables, as well as storyboards of the copy that will be included in each video. Immediately prior to beginning work on the videos, you will receive b-roll from the commercial shoot for this campaign to use in your videos.

You may notice two timelines at the link below. The winner announcement timeline to the right corresponds to the last two assets noted in red in the Background. You will be creating something similar to last year's winner's announcement post, and will need to do so following the quick timeline noted. As part of this you will also need to build out an edit template that the [solidcore] team would be able use to quickly and easily adjust to give updates on the winner's in the weeks after the contest. Their team uses Premiere Pro so while this would be preferable is not a requirement. If you use a different NLE, please let us know when greenlit. We can then work with you to port over to Premiere Pro and assemble a tutorial for [solidcore] use.

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 8 total video assets and 1 static image.

One 1x1 static image
Four up to :15 Videos (9x16)
Two up to :20 Videos (9x16)
One up to :15 edit template

TIMELINE: HERE.

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

Instagram

TARGET AUDIENCE:

Existing and New Clients
Predominately female, without excluding male clients
Ages 18-35
Affluent

TONE:

Premium, clean, strong, exciting

EXECUTIONAL MANDATORIES:

All copy must be lower case.
There are only select words that we bracket, and when we use these words, we always bracket them. See the brand book for more.
Use [solidcore] blue color to provide emphasis.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

Details

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.

PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

Requirements

In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
Videos must be in the English language or subtitled.
Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
You must be at least thirteen (13) years or older to enter.
The Sponsor reserves the right to repost the contest.
See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.