HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE: 

Here are some examples of past consumer product videos created for Nickelodeon to give you a sense of the style we're going for. 

• PAW Patrol Junior Patrollers Plushies
• TMNT Pizza Bites
• Walmart PAW Patrol Holiday Products
• Walmart TMNT Holiday Products

While these are stop-motion examples, the Nickelodeon team is open to live-action or other creative visual approaches, so don't let these examples hem in your creativity! They are open to any creative style that can showcase the products and capture the weirdness/playfulness of Garfield.

***Please note that only U.S. Residents are eligible to submit for this project.***

On May 24th, the beloved orange cat that got us all obsessed with lasagna and naps is taking over the big screen. In The Garfield Movie, Garfield goes on a wild outdoor adventure after an unexpected reunion with his long-lost father, Vic. Garfield and Odie are forced to abandon their pampered life to join Vic in a hilarious, high-stakes heist. 

To go alongside the premiere of the movie, there will also be a bunch of new Garfield consumer products for fans to buy at Walmart locations across the U.S., and Nickelodeon wants YOU to showcase these products in a fun social video that both gets fans excited for the movie and encourages them to buy the products. When it comes to execution, Nickelodeon is primarily looking for live-action or stop-motion videos, but if you have another idea that doesn't fall into one of those categories, Nickelodeon still wants to hear about it. They are open to any creative style that can showcase the products and capture the weirdness/playfulness of Garfield. Importantly, the video should NOT look like an ad and should feel native to the TikTok and Instagram Reels platforms.

The video itself should showcase the products in a playful and engaging manner, while capturing the essence of Garfield's unique personality, humor, and weirdness. The products themselves should be the stars of the video, and each item should be uniquely highlighted (for example, they cannot be relegated to the background of the frame). There will be six total products to feature, and while the specific list of products will only be available to the greenlit filmmaker, here are the type of products you can expect:

• Plush toys
• Frozen lasagna meal
• Toddler apparel set (boys)
• Juniors sleepwear
• Infant/Toddler sleepwear (boys)
• Bedding set (twin sized)

Since you won't be able to see the specific products ahead of time, we encourage you to submit multiple creative concepts in your pitch treatment that could work with the above types of products. The more ideas, the better - but a key component here is that we want the charm of Garfield to resonate throughout the video. It's very important that all products are visible, so although storytelling is encouraged, the main focus here is to highlight the features of each product in a fun and entertaining way. The greenlit creator will receive product samples for filming and will receive reimbursements for any products purchased directly. Since these products have yet to be released, we'll also be looking solely for US-based creators (due to shipping constraints). 

In your pitch treatment, make sure to describe how you plan to feature each consumer product, include previous work samples for any consumer products videos you've done, and if helpful, include a proof-of-concept or a reference video to show how your idea would come to life visually. Check out some previous product videos that we've done in the past in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 3 total video assets.

• One :30 product hero video (9x16, 4x5)
• One :15 product cutdown (16x9)
• One endcard (16x9)

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• TikTok
• Instagram
• Twitter
• Facebook
• YouTube

TARGET AUDIENCE: Family audiences (parents and kids who are fans of Garfield).

TONE/FEEL: Fun, exciting, quirky, and weird... just like Garfield! 

EXECUTIONAL MANDATORIES: 

• You CANNOT feature the likenesses of any actors from the movie.
•  While the products themselves are kids-focused, your video should NOT be aimed at kids. Your video should be suitable for a general audience and geared towards parents of young children. 
• Your video may NOT include third-party materials (e.g., artwork, logos, photographs, etc.).
• Your video should NOT have any dialogue or voiceover. 
• Text can be incorporated but is not required.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.