Sick and tired of the typical bullshit of not closing deals? Brad Lea is a master of selling! With The Closer School, Brad offers a masterclass on sales & closing to give you more confidence and increase your closing rate, guaranteed. The goal of this project is to drive brand awareness and immediate enrollment for The Closer School, and they need you to work with some existing assets to edit together a video that will communicate the brand's key messaging, and tell anyone who wants to improve their sales techniques that they've got to enroll now.

You can download all the assets you'll have to work with HERE. Please note that some of the assets provided may contain text already, so part of the challenge will be to work around those text elements in your sample video. If you're selected, you may be given additional assets, but either way we ask that you lean into your capabilities as an editor to create engaging and interesting motion text and graphics.

For your Pitch submission, please cut one :30 sample video (16x9) using the provided assets.

 

DELIVERABLES: Four total deliverables:

• One :30 video (16x9)
• Three alternate :30 versions (16x9). Alternate variations will mostly involve minor edits, such as including alternate CTAs, end-card designs, on-screen text copy, etc. Additionally, depending on where the creative lands, a version may include a slight variation to the script. This will be decided between the selected editor and client during scripting.

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE: YouTube. For YouTube TrueView for action best practices please click here.

 

TARGET AUDIENCE: 

• The audience is looking for improvement of selling techniques, sick of being average, and wants change to be the "best". 
• Males, 25-44

 

TONE: The tone needs to be direct, to the point, no bullshit, no-nonsense. 

 

EXECUTIONAL MANDATORIES: 

• Videos need to include the logo and a CTA at the end of the video driving viewers to The Closer School and including one of the following calls-to-action: Join Now or Enroll Now.
• Key Messaging:
  • Brad Lea's Masterclass on Sales & Closing ($1,997 Value)
  • Private Closer School Community (Priceless)
  • Additional Courseware Added to Closer School FREE ($1,997 Value)
  • VIP Access at Future Live Events ($4,995 Value)
  • Lifetime Access - No Annual Enrollment Fee (Priceless)
  • YOU GET $8,989 IN VALUE FOR ONLY $397

In order to be considered for this project, you must include the below materials in your Pitch submission.

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• SAMPLE VIDEO (REQUIRED): Submit ONE :30 sample video (16x9) using the information and messaging covered in the Objectives, along with the provided assets. 

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.