SHOWS TO FEATURE:

• Fight The Power: How Hip Hop Changed the World
• PBS Short Film Festival
• The Great American Recipe
• America Outdoors
• Native America
• American Masters: In the Making 
• FANNY: The Right to Rock 

HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:

• VidaStarz - Note this is a motion graphics example.

PBS has been expanding minds since 1969, being full of incredible documentaries, insightful news programs, compelling drama series, and a host of other shows exposing American viewers to the worlds of music, theater, dance and art. They have something for Americans of every age and background, and they have programming that reflects that diversity too - and that's why we're here now. PBS wants to showcase their wide array of programming, while simultaneously celebrating some of the programming that features black, indigenous, and other people of color (BIPOC).

The goal of this project is to celebrate the diversity in America that PBS represents through their breadth of dynamic, riveting and entertaining programs, and we'll do it by creating a single impactful static asset for social media that leverages some of the visuals from that programming. PBS has provided a collection of stills, videos, logos, and other graphics to pull from, but we're not just looking for a simple montage here - we really want to see creativity and artistry shine. They're open to original artwork and illustrations, or to something that mixes artwork with existing assets, as long as these programs and the core message of celebrating the BIPOC community is front and center in the static asset. You can find a list of PBS programs in the Background section below. PBS has also provided their brand guidelines to help orient you further on their brand and handling their assets. 

While text on the designs is welcomed, it is actually not a mandatory. The network itself will handle any additional information in the captioning of these posts, so your artwork and the design should do the heavy lifting. This is a great chance to celebrate some amazing shows, discover some that you may not have heard about, and really stretch your creative muscles. PBS is open to either 1x1 or 4x5 for the designs, so as you're thinking through your concepts please consider which aspect ratio serves your vision best or how you would break the design up into 1x1 or 4x5 frames. We want you to think about how these social assets will live on the PBS social channels so if you have an idea for a larger design that can be broken up into a carousel or an idea for a series of images with similar elements, PBS is open to it. PBS also wants to bring over audiences who may only think of PBS as a station with kids programming, so let's avoid anything that feels like its targeting children. 

For the pitch phase, we're asking that you create a sample proof of concept asset using the provided assets below, your own illustrations, or a little bit of both. Your sample asset should demonstrate how you would approach and execute the final deliverable. Up to three proof of concepts will be greenlit by PBS, and PBS is willing to greenlight same creator for multiple images.

For more information check out the Background section, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There is one social asset per creator/pitch.

• One social asset (1x1 or 4x5)

EXPECTED TIMELINE: HERE.

RELEVANT ASSETS: HERE.

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Facebook
• Instagram

TARGET AUDIENCE: BIPOC individuals that are US based and 35+ years old.

TONE/FEEL: Inspirational, informative, celebratory, inviting.

EXECUTIONAL MANDATORIES: 

• You can only mention/use assets from the shows listed in the Background section.
• These assets must adhere to the PBS brand guidelines.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

• PROOF-OF-CONCEPT ARTWORK (REQUIRED): Show how you might approach design if greenlit with a proof-of-concept or some kind of rough draft. Upload an image of your Artwork in either PNG or JPG format.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.