These videos have a similar style and tone to what H&R Block is looking for:
**Although it's not required that you're primarily based in the U.S., you must be able to film within the continental U.S. for this project in order to be able to have access a local H&R Block Tax Pro.**
It may come as a surprise, but tax questions tend to be on peoples' minds year-round – not just in the days leading up to April 15. Maybe you just bought your first home or are about to have your first baby; maybe your military career is coming to an end and you're not sure how your veteran status might impact your taxes; or maybe you're just not sure if doing your taxes on your own is the right path for you next year. H&R Block's Tax Pros are a great resource for answers to these questions and more during tax season, and now H&R Block wants to take that friendly expertise and make it approachable and accessible year-round on their YouTube channel, with videos where real H&R Block Tax Pros answer taxpayer's top questions. To do this, we're looking for a filmmaker who can bring a warm, friendly live-action approach to provided scripts that answer five important taxpayer questions.
The goal of this project is to create 5 unique live action videos, each around 3 minutes in length, to help address five different topics. . H&R Block will provide you with VO scripts to address those topics, and they'll help you source a real H&R Block Tax Pro in your area - although, depending on your location, you may need to plan for some light travel (i.e. within a 60-90 minute driving distance). Your videos should feel like a conversational walk-through with a trustworthy personality in a professional but comfy setting. We're not actually looking for you to film at an H&R Block, so you'll need to source a location, and your set design should mirror that feeling without distracting from the important information shared in the videos. You should be able to capture both the Tax Pro's expertise, and the neighborly personality that these Tax Pros are known for.
The topics for this suite include:
H&R Block will also provide templates for lightweight text graphics that you'll use to drive home key points of your videos. Importantly, you should note that you'll also need to deliver videos in both 16x9 and 9x16, and while the scripts will probably be the same for each format, the max length for Shorts is currently 3 minutes, so there's a chance the 9x16 may need some careful edits to ensure it doesn't run long. In addition to that, and you should expect to make adjustments to the screen inserts, graphics, and on-screen text to optimize for the 9x16 format.
With more YouTube content planned through tax season 2026, it's very likely that you might have the opportunity to produce more videos in this same style, so a longer-term plan may be worth considering in your approach. Some similar videos, including a couple that Tongal produced for H&R Block's tax season 2025, are shared in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are ten total video assets.
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: Broad taxpaying audiences; Millennials and Gen Z, active military and veterans of all ages.
TONE/FEEL: Helpful, approachable, knowledgeable; not condescending or insider-y.
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.