These videos have a similar style and tone to what H&R Block is looking for:
There are tax questions everywhere for those with eyes to see, and not just during tax season. For Gen X, they may be wondering how caregiving for elderly parents impacts their filing; Millennials are hungry for retirement planning tips, especially in a changing economy; and Gen Z filers might panic about claiming deductions without receipts. Especially with major changes to the tax code, H&R Block and its Tax Pros are a great resource for answers to these questions and more during tax season – and beyond.
H&R Block wants to share their expertise with taxpayers in friendly, approachable live action YouTube videos that can be accessible year-round. For this project, you'll be creating three unique videos, each around 1-3 minutes in length, and each focused on answering a specific taxpayer question with a personable, knowledgeable "host." Your videos are part of a larger and ongoing series, so H&R Block will provide guidance around your set design and your talent, along with scripts, motion graphics guidance, and graphics templates to drive home key points in your videos. Therefore, we're looking for a filmmaker who can work within our existing look and feel, and bring a warm, friendly live-action execution across both traditional YouTube and also optimized versions for YouTube Shorts.
As mentioned, H&R Block will provide you with scripts for each video. H&R Block may pair you with a real H&R Block Tax Pro in your area, but you should be prepared to present talent options that match the affable, helpful vibe that these Tax Pros are known for as well. Your videos should feel like a conversational walk-through with a trustworthy personality in a professional but comfy setting: think a home office, or similar. We're not actually looking for you to film at an H&R Block, so you'll need to source a location, and your set design should mirror that feeling without distracting from the important information shared in the videos. Whether you film with an actual Tax Pro or cast talent, it's important that you capture that Tax Pro expertise and neighborly personality that taxpayers value in H&R Block Tax Pros.
Full scripts will be provided upon greenlight, but the topics for this suite include:
With more YouTube content planned through tax season 2026, it's very likely that you might have the opportunity to produce more videos in this same style, so a longer-term plan may be worth considering in your approach.
Some similar videos, including a couple that Tongal produced for H&R Block's tax season 2025, are shared in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are six total video assets:
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: Broad taxpaying audiences; Gen X, Millennials and Gen Z, active military and veterans of all ages.
TONE/FEEL: Helpful, approachable, knowledgeable; not condescending or insider-y.
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors. Unless specifically requested, there's no need to include a budget with your submission.