H&R Block stands for help – virtually or in person, truly on your terms. We are working on shifting the perception to strengthen our brand. We have tens of thousands of tax pros working both in local offices around the US and remotely. This year, we’re also targeting Gen Z to apply to become a tax pro, and using TikTok to create awareness. Our tax pro opportunities provide flexible schedules, remote options and extra income. We want to use TikTok to bring this opportunity to the forefront.

 

REFERENCE VIDEOS: 

• Help on Your Terms
• Experienced Tax Help for US Expats

Let's be real: no one loves having a day job, and that's especially true (as far as blanket statements go, anyway) for Gen Z, especially in a 21st century work environment reshaped by the Covid pandemic. Sure, ya gotta work, but flexible hours, the ability to work from home, and control over your schedule and routine are big selling points for job seekers these days. And you know what job is tailored exactly to fit those parameters? Being a Tax Pro for H&R Block! Exciting, right? 

Okay, maybe it's not career path you envisioned when you were little (we know, we know, no one dreams of labor), but being a Tax Pro absolutely has its perks. And now H&R Block is turning to the Tongal community to create three simple, snappy, and fun TikToks that drive home those perks in a clever way to appeal to Gen Z audiences and encourages them to click-through to learn more. 

This project has a super fast timeline – your first video has to be mastered and delivered by Monday 7/25 – and H&R Block is looking for a TikTok-savvy production partner who can move as quickly as they can. H&R Block will supply you with pre-approved scripts to work from (find them in the Assets tab) so you can focus on production and post. Don't overthink this one: your videos should look and feel like actual TikTok videos, not polished branded content. 

 

DELIVERABLES: Three :15-:30 videos (9x16)

 

TIMELINE: This project has an extremely expedited timeline. Click here for the full project timeline.

 

EXPOSURE: H&R Block's TikTok, organic and paid. Potential use on IG Reels as well. Please review the platform best practices page.

 

TARGET AUDIENCE: Gen Z

 

TONE: Fun, relatable, shareable; thoughtful, confident, vibrant.

 

EXECUTIONAL MANDATORIES: 

• You must shoot the pre-approved scripts without deviation
• You MUST be able to deliver the master for one video by Monday 7/25; speed is a crucial factor in this project!
• Due to the quick timeline, H&R Block is relaxing some of the standard pre-production approvals; therefore, you MUST be sure to film without any third-party logos or branding
• Videos must feel native to TikTok: think selfie-style filming, lo-fi/cellphone look, etc.
• For Video 1, the home should feel relatable for the audience: think apartment or small house, not a mansion.
• No branding, but we encourage you to throw in a subtle nod to H&R Block using their signature bright green color
• Audio must come from Tongal's partner libraries; you may not use trending Sounds (sorry!)
• For Videos 2 and 3, you may shoot original footage or use Tongal's stock footage library partner. You may not use third-party stock footage. Tongal will discuss options with the greenlit filmmaker. 

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal, up to $4,500 total ($1,500 per video).
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• BID (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. The Sponsor would like each producer to create all of the videos listed in the Deliverables section within a total budget of up to $4,500 total ($1,500 per video). Please ensure that your budget factors in appropriate COVID safety protocols (i.e. testing, PPE, cleaning supplies, backup talent, etc.). You can download the budget template here.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.