Background

Objectives

***Please Note that only U.S. Residents are eligible to submit for this project.***


Spring is almost here, and with that comes the joy of...(no, not tax season) Easter gift baskets! This spring, Paramount is dropping some fun Teenage Mutant Ninja Turtles (TMNT) and PAW Patrol consumer products at Target that would make for a great addition to any Easter basket. To drive excitement for these new products, Paramount is looking for someone to create two unique social videos - one for TMNT and one for PAW Patrol - that are quick, creative, and engaging enough to stand out in a social feed, enticing viewers to click on the links and buy the products. It's important that your videos are bold and fun right from the top and capture the audience within the first 3 seconds.


In terms of execution, live-action and stop-motion are on the table, so long as the products are the star of the show. We CANNOT show children's faces in the videos (although hands and bodies are OK), but honestly, most of the time we don't need any humans in the video to make the products come to life. Check out some examples of consumer products videos that Paramount has created to get a sense of the style that's worked in the past. But don't feel hemmed in by these - we want to hear about YOUR creative way to really make these products shine. 


The products will be shipped directly to the greenlit creator, and due to product availability, we can only consider US-based creators for this project. We've included a style guide for both the TMNT and PAW Patrol brands in the Relevant Assets section below that you can refer to for logos, fonts, etc. For PAW Patrol in particular, Paramount is looking to lean into the "To the Rescue" messaging to tell the story of PAW Patrol coming "To The Rescue" for Easter baskets/spring gifting. Each video must include at least 3 of the products listed below (but the more, the better!). Each product is listed in order of priority. In your Pitch, make sure to detail exactly which products you plan on using in the video and how. 


PAW Patrol Consumer Products:

1.    Toddler Boys' PAW Patrol 2-pc. Striped Short Set

2.    PAW Patrol 12" Bike + Paw Patrol Toddler Helmet 

3.    PAW VHC Themed Vehicle Air Rescue Chase

4.    3ct Scribble Scrubbie - Paw Patrol

5.    Zak Designs 16 fl oz Plastic Beacon Paw Patrol Straw Water Bottle with Fun Popper


TMNT Consumer Products:

1.    Boys' Teenage Mutant Ninja Turtles Moda Short Sleeve Graphic T-Shirt - Red (Note: this may be swapped for a different t-shirt if out of stock - higher res image will be provided to greenlit filmmaker)

2.    Goo Jit Zu TMNT Single Pack (EXCLUSIVE!) **These come in all 4 turtles if concept would allow showing more than one character; Raph is the priority character (either show 1 or all 4)

3.    Teenage Mutant Ninja Turtles Leonardo Mutant Mouths Action Figure (Available in Leo and Raph, open to showing both or 1)

4.    TMNT color & sticker activity set


DELIVERABLES: There are 8 total video assets.


EXPECTED TIMELINE: HERE (please note: timeline is quick-paced)


RELEVANT ASSETS: HERE


EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.


By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

Details

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.



Requirements

  1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.

  2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

  3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.

  4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

  5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

  6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

  7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.

  8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.

  9. Videos must be in the English language or subtitled.

  10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

  11. You must be at least thirteen (13) years or older to enter.

  12. The Sponsor reserves the right to repost the contest.

  13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.