TALK MONEY TO ME SERIES:

You can see the first episode of "Talk Money To Me," along with the social teasers driving to that episode below: 

• Pilot Episode
• Teaser #1
• Teaser #2
• Teaser #3

Earlier this year, Chime - a financial technology company founded on the premise that basic banking services should be helpful, easy, and free - launched the pilot episode of their "Talk Money To Me" series on YouTube and social platforms. The construct was simple: three couples sat down to ask each other a series of questions, before attempting to guess their partners' credit scores. Now Chime is looking for a team to create the next three episodes in the series, as well as a set of social teasers to drive to those episodes, while continuing to evolve the look & feel of the show, and proving that money conversations don't have to be uncomfortable.

While Chime would like to stick to the existing structure for the episodes (i.e. a cold open, followed by an explanation of the game mechanism, then talent introductions, questions, a guessing sequence, and final thoughts), they are looking for ideas on how we would reimagine both the look of the set and the guessing mechanisms. How would you create a comfortable environment for conversations that can be repeatable across episodes? And for the guessing, what might you do differently to reveal credit scores? One thing to flag is we'd like to avoid having the Chime logo present in the frame at all times, so think about how we might be able to creatively bring in Chime branding - whether it's colors, iconography, etc. - in a more subtle way. Be sure to tell us more about your vision for the look and feel of the show in your pitch.

When it comes to the talent pairings that are featured, Chime is looking to expand beyond couples. Think along the lines of platonic friendships, family relationships (e.g. parents & college students), or another dynamic altogether. Each episode should focus on one type of relationship, but ideally we'd explore different types of relationships in each episode. Whether they are friends, family members, etc, it's important that your on-screen talent pairings do have real relationships, and that their comfort with one another comes through on camera. We're looking for real dynamics, reactions and conversations that allow talent's personalities and opinions to shine through.

When it comes to the questions that we're asking talent, you should plan to vary questions from episode to episode, based on the interpersonal dynamics we're exploring. While some questions should be meant to elicit funny responses, you should also connect the questions you're asking to the goal of guessing each other's credit scores. So for example, if we're thinking about the factors that contribute to a credit score, like only utilizing a part of your credit line or making your payments on time, you may want to have talent ask questions about spending habits, or about how they can follow a routine. The questions and their respective answers should ultimately help on-screen talent build a case to base their guess on.

Lastly, for the social teasers, you should plan to utilize footage from the episode for those, rather than creating them as standalone assets. However, you should approach them with a social-first editing mindset so they feel fun & attention grabbing on TikTok and Instagram, before driving viewers to check out the full episode on YouTube. To get a sense of how the first set of social teasers came together, check out the links in the Background. Thumbnail imagery can also be pulled from footage following a similar format to the social and YouTube thumbnails created for the pilot. 

 

In your pitch, tell us about the potential relationship dynamics you'd want to explore, how you would evolve the look and feel of the series, and the types of questions you would ask to connect back to the central premise of guessing each other's credit scores. For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are twelve total video assets and twelve total still assets.

• Three 5-7 min full episodes (16x9)
• Nine :20-:30 social teasers w/ subtitles (9x16), three per episode
• Three YouTube thumbnails (16x9)
• Nine Social thumbnails (9x16), three per episode
• You'll also need to deliver SRT caption files for the three main episodes

 

TIMELINE: HERE

 

EXPOSURE:

• YouTube
• Instagram In-Feed
• Instagram Reels
• TikTok
• Please review the platform best practices page.

 

TARGET AUDIENCE:

• Gen Z and Millennial active social users in the US, with a focus on those ages 18-34
• Specifically users who enjoy hip hop music, cultural trends, traveling, sports, sneaker and hypebeast culture  

 

TONE: Lighthearted, conversational, approachable

 

EXECUTIONAL MANDATORIES: 

• Your budget & production plan MUST account for the Chime team & Tongal to monitor production on set/in person on the day(s) of production.
• Your budget must account for a hair & makeup stylist for talent on set. 
• Your budget should account for at least a two day shoot, though three days may be needed. 
• Your budget must account for three talent pairings per episode (so 9 total talent pairings). 
• Your budget must account for motion graphics along the lines of what you see in the pilot episode, as well as a voiceover artist. The greenlit creator must also provide VO casting options during the pre-production phase. 
• The greenlit creator must share video interviews for any potential on-screen talent to give a sense of how the couples/pairs interact together, and ideally present 4-5 pairings options per episode.

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal of up to $31,000. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• BID/BUDGET (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. The Sponsor would like each producer to create all of the videos listed in the Deliverables section within a total budget range of up to $31,000. Please ensure that your budget factors in appropriate COVID safety protocols (i.e. testing, PPE, cleaning supplies, backup talent, etc.). You can download the budget template here.
  
  
• COVID PROTOCOL (REQUIRED): Please let us know your team’s COVID safety protocols for production. If you’re doing everything yourself, or your team will be working 100% remotely, let us know that this won’t apply. Otherwise, at the very minimum, your safety plan must include information about:
  • What city and state you plan to film in
  • Whether you are filming interiors or exteriors
  • Approximately how many people you plan to have on set
  • How you’ll account for testing, PPE, and distancing on set
  • How you’ll handle talent and backup talent, including any hair, make-up, and wardrobe needs
  • Whether you’ll have a dedicated compliance officer on set

• APPRENTICESHIP ADVISOR (Optional): The Tongal On-Set Apprenticeship Program is an opportunity to support new & emerging talent in production positions with hands-on on-set experience. Please indicate on the pitch submission form if you would be interested in overseeing an apprentice on your production; your answer will neither increase nor decrease the likelihood of your pitch being greenlit. Tongal will cover the apprentice's day rate outside of your project budget, and if you are matched with an apprentice, your Tongal producer will reach out with more information. To learn more about the On-Set Apprenticeship Program and the responsibilities of an advisor, please click HERE.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.