You can check out a static version of the TZGZ logo HERE. It's typically animated, so imagine it undulating and morphing and bending, and you'll see that in some of the example videos below. If you're greenlit, you'll be provided with the animated logo, and you're encouraged to cut in or out of the looping animation at any point. SYFY wants to see different sections of the loop in different logo videos.
The color & texture of the logo should tie into your individual videos. You should apply your own aesthetic & colors/textures that match the piece - there's no need to stick to any color seen in the toolkit. But let's try to keep it bright and flashy. This is TZGZ, after all! If you want to do papercraft or stop-motion or another form of animation that doesn't lend itself to using the animated logo file, there's some leeway to interpret the TZGZ logo in a more practical way. We'll work all that out in pre-production.
While this is not a requirement, SYFY's looking for videos that make it clear what the TZGZ letters are, and that take advantage of how weird it is to say "T-Z-G-Z." Think about how you can sound it out, spell it out, sing it out, shout it out, or mumble, whisper, and meow it. If you've got a clever mnemonic to help audiences remember T-Z-G-Z, try that. Your videos can be musical in nature, heavily sound designed, and even include VO. Bonus points for anything that incorporates the premise of the block (i.e. TZGZ is the animated side of SYFY).
Don’t force the audio element if you can't make it work - but think about it.
PREVIOUS LOGO VIDEOS FOR REFERENCE:
GENERAL TZGZ CONTENT FOR REFERENCE:
NOTE: You can still pitch on this even if you've been selected to produce other TZGZ logo video idents.
Think of a fire-breathing dragon the size of an ant that rules over a tiny planet that lives in a drop of water at the bottom of a bong. Once you're there, you're in the right headspace. See, TZGZ gets weird. Funny as hell, but definitely weird. TZGZ is SYFY's late night animated comedy block, and basically what happens when SYFY stays up past its bedtime. We're talking hilarious, twisted, trippy, irreverent, self-aware, and very adult - but still geared towards fans of genre content.
SYFY needs some more funny and wild logo videos for TZGZ, and if you're an animator who loves sci-fi, fantasy, horror, and genre content, we're giving you free rein to create some. 2D, 3D, stop-motion, claymation, papercraft, whatever. These are short, animated :20 videos, and with that, you can weave a short and comedic little narrative, but you've also got to do something fun with TZGZ itself.
And speaking of the logo, TZGZ's gotten an upgrade. Their new logo is a bendy, trippy animated loop. Check out the Background / Additional Details section for more info on how to use the new logo - as well as some examples of great past TZGZ idents.
DELIVERABLES:
TIMELINE: For the full project timeline please see the Assets tab.
EXPOSURE: Videos will air on SYFY during TZGZ programming, and also be posted on SYFY.com, as well on SYFY’s digital and social platforms.
TARGET AUDIENCE: Adult fans of comedy, sci-fi, fantasy, horror, and genre content
TONE: Hilarious, weird, provocative, mind-bending, absurdist, playful, a little off-kilter. If we watch and laugh and go "WTF?!" then you did your job.
EXECUTIONAL MANDATORIES:
NOTE: You should submit a separate pitch for each individual video that you'd like to produce. SYFY may select multiple pitches from a single creator. If you are selected to produce multiple videos, you will receive the same budget for each video. All videos must be produced on the same timeline.
In order to be considered for this project you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
NOTE: You should submit a separate pitch for each individual video that you'd like to produce. SYFY may select multiple pitches from a single creator. If you are selected to produce multiple videos, you will receive the same budget for each video. All videos must be produced on the same timeline.