SYFY's looking for videos that make it clear what the TZGZ letters are. So... think about how you can creatively reveal it, transform it, transport it, obscure it, fill it in, smoke it out, anthropomorphize it, destroy it, electrify it, or subvert it. Additionally, think about how you might be able to sound it out, spell it out, sing it out, shout it out, or mumble, whisper, and meow it. Don’t force an audio element - you've only got 5 seconds - but think about it.
Your videos can be musical in nature, heavily sound designed, and even include VO.
PREVIOUS INTROS & OUTROS FOR REFERENCE:
ASSETS:
GENERAL TZGZ CONTENT FOR REFERENCE:
NOTE: You can still pitch on this even if you've been selected to produce other TZGZ logo video idents.
If you're here hoping for bellybuttons, we're just gonna say it: that's... weird. Luckily for you though, it's kinda perfect. TZGZ is weird. Funny as hell, but weird. It's SYFY's late night animated comedy block, and basically what happens when SYFY stays up past its bedtime. It's hilarious, twisted, trippy, irreverent, self-aware, and very adult - but still geared towards fans of genre content.
Since TZGZ comes on after SYFY's regular programming wraps up each night, SYFY wants to create short videos will that advertise the transition: transforming the SYFY logo into TZGZ in one video, and back again in another. These are the "innies" and "outies" we're talking about, and if you're a funny animator who loves sci-fi, fantasy, horror, and genre content, we're giving you free rein to create some. 2D, 3D, stop-motion, claymation, papercraft, whatever. That means not only visual, but maybe audio too.
There's more info and some examples in the Background/Additional Details, but just think outside the box, and then think outside the box you put that box in, take one more hit, and give your idea a funny genre spin.
DELIVERABLES:
TIMELINE: For the full project timeline please see the Assets tab.
EXPOSURE: Videos will air on SYFY during TZGZ programming, and also be posted on SYFY.com, as well on SYFY’s digital and social platforms.
TARGET AUDIENCE: Adult fans of comedy, sci-fi, fantasy, horror, and genre content
TONE: Weird, wild, hilarious, provocative, mind-bending, absurdist, playful, a little off-kilter. If we watch and go "WTF?!" then you did your job.
EXECUTIONAL MANDATORIES:
In order to be considered for this project you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.