You can check out a static version of the TZGZ logo HERE. It's typically animated, so imagine it undulating and morphing and bending, and you'll see that in some of the example videos below. If you're greenlit, you'll be provided with the animated logo, and you're encouraged to cut in or out of the looping animation at any point. SYFY wants to see different sections of the loop in different logo videos.
The color & texture of the logo should tie into your individual videos. You should apply your own aesthetic & colors/textures that match the piece - there's no need to stick to any color seen in the toolkit. But let's try to keep it bright and flashy. This is TZGZ, after all! If you want to do papercraft or stop-motion or another form of animation that doesn't lend itself to using the animated logo file, there's some leeway to interpret the TZGZ logo in a more practical way. We'll work all that out in pre-production.
Additionally, think about how you might be able to sound it out, spell it out, sing it out, shout it out, or mumble, whisper, and meow it. Don’t force an audio element - you've only got 5 seconds - but think about it.
PREVIOUS INTROS & OUTROS FOR REFERENCE (W/ OLD TZGZ LOGO):
GENERAL TZGZ CONTENT FOR REFERENCE:
If you're here hoping for bellybuttons, we're just gonna say it: that's... weird. Luckily for you though, it's kinda perfect. TZGZ is weird. Funny as hell, but weird. It's SYFY's late night animated comedy block, and basically what happens when SYFY stays up past its bedtime. It's hilarious, twisted, trippy, irreverent, self-aware, and very adult - but still geared towards fans of genre content.
Since TZGZ comes on after SYFY's regular programming wraps up each night, SYFY wants to create more short videos that advertise the transition: transforming the SYFY logo into TZGZ in one video, and back again in another. These are the "innies" and "outies" we're talking about, and if you're a funny animator who loves genre content, we're giving you free rein to create some. 2D, 3D, stop-motion, claymation, papercraft, whatever. That means not only visuals, but maybe audio too.
And speaking of the logo, TZGZ's gotten an upgrade. Their new logo is a bendy, trippy animated loop. Check out the Background / Additional Details section for more info on how to use the new logo - as well as some examples of past innies and outies. Just think outside the box, and then think outside the box you put that box in, take one more hit, and give your idea a funny genre spin.
DELIVERABLES:
TIMELINE: For the full project timeline please see the Assets tab.
EXPOSURE: Videos will air on SYFY during TZGZ programming, and also be posted on SYFY.com, as well on SYFY’s digital and social platforms.
TARGET AUDIENCE: Adult fans of comedy, sci-fi, fantasy, horror, and genre content
TONE: Weird, wild, hilarious, provocative, mind-bending, absurdist, playful, a little off-kilter. If we watch and go "WTF?!" then you did your job.
EXECUTIONAL MANDATORIES:
NOTE: You can still pitch on this even if you've been selected to produce other TZGZ logo video idents.
In order to be considered for this project you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.