PREVIOUS T-MOBILE GIFS: These are just a few of the recent GIFs created on Tongal, and they're a good example of how much stylistic diversity and freedom you have in approaching this project. For the static image assets, take a look at these and imagine what a single frame would look like.

• Awesome Audio Products Social GIFs - Five different GIFs that are also prime examples of what we mean by "unexpected," like the "lion roaring" GIF as a way to express powerful sound.
• #MyMagentaList Audio Products GIF - Simpler than we'd want here, but it's product-forward with a good energy.
• Coolest Quarterly Report GIF - This pop-art approach is a great example of an "unexpected" approach that really brings style to the front.
• Scam Shield GIF - The Scam Shield iconography that T-Mobile uses is pretty simple, so this GIF kept the messaging simple, but went over the top, and the extra style draws the eye and elevates this over a more straightforward version that might just have T-Mobile's actual Scam Shield logo.
• Careers & Opportunities Videos - Although not technically GIFs, the style here is very much in line with this project.

T-Mobile's just released their 2022 Holiday Gift Guide, so if you're looking for gift ideas, they've got you covered - from cell phones to headphones, smartwatches to smart speakers, VR headsets and cool wireless chargers, you name it. We're psyched, and their employees are psyched too, so when they turn to social media they're looking to flex T-Mobile's holiday GIFT game with some holiday-themed GIF game. We'd jingle some bells here, but... you know, there's no audio in GIFs, so... let's just say that this is your cue. 

We want you to create a suite of five GIFs that are bright, festive, energetic and eye-catching, and that showcase a host of different products from five different categories. You'll create one GIF for each category, each with about five products in it. The categories are Gifts for Gaming, Gifts for Music Lovers, Gifts for Travelers, Gifts for Parents, and Cool Tech, you can find the products that should be featured in this list, and the photo assets for all of those products in this folder.

Now, T-Mobile is also running a campaign called "Holiday All. The. Way.," which has a distinct visual identity and style, and we'd like you to incorporate an element or two of that campaign's visual identity in your GIFs - whether it be the holiday-themed T-Digit T-Mobile logo, the text styling of “Holiday All. The. Way.," or maybe the gift accents in the corners. You can check out a short guide to the campaign here, but know that you're NOT limited to the "Holiday All. The. Way." style. No, we just don't want your GIFs to feel like they've gone totally rogue. In terms of the holiday theme, focus on the color magenta, rather than red, and let's avoid anything full of snow whites and icey blues. You should also avoid Santa Claus or anything that screams "Christmas." 

Keep in mind that this really is for T-Mobile's employees to use too, and they're gonna share this GIF on their own social feeds with their own family and friends and business contacts. That means your GIF can't feel über corporate. Stay true to T-Mobile's distinctive voice, be vibrant and playful, self-aware and confident, yet still professional. T-Mobile's the Un-carrier - cool, clever, even a little quirky. Surprise and delight! We've shared a ton of different cool examples down in the Background, and you'll see there's a lot of variety. As with other T-Mobile GIF projects, we'll need these under 4.9MB, and under 12 seconds, so you'll need to balance multiple products with those cool visuals. 

For your pitch submission, it would help to see a sample GIF or a design that illustrates what you're thinking. Having a concept for each of the 5 GIFs would be clutch too, as this timeline is pretty fast moving. For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are five total assets.

• Five GIF (1x1); GIF must be 4.9 MB or smaller.

 

TIMELINE: HERE

 

EXPOSURE:

• T-Mobile employee social feeds including LinkedIn, Twitter, Instagram, and Facebook.
• Please review the platform best practices page.

 

TARGET AUDIENCE: Employee's friends, family, business contacts, and social networks.

 

TONE:

• Unexpected, energetic, polished, cool, relevant, quirky. 
• Stay away from anything that feels sales-y or ad-like.

 

EXECUTIONAL MANDATORIES: 

• You should adhere to certain elements of the T-Mobile brand guidelines. A few specific call outs are below:
  • The primary logo to use is the full T-Mobile logo. 
  • Always make Magenta (#E20074) the hero color in designs. 
    • Other primary brand colors are Dark Magenta (#861B54), Dark Gray (#6A6A6A), Light Gray (#E8E8E8), Black (#000000), and White (#FFFFFF).
  • The official brand font is TeleNeo; the font will be provided to the selected creator. 
• Your video should avoid competitor colors (e.g. Verizon's reds, AT&T's blues).
• GIFs must be under 5MB and less than :12 in playback.

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the GIFs. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 1x1. Acceptable file formats are .GIF, .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.