TMNT: MUTANT MAYHEM TRAILERS:

• Teenage Mutant Ninja Turtles: Mutant Mayhem | Official Trailer
• Teenage Mutant Ninja Turtles: Mutant Mayhem | Teaser Trailer
• Teenage Mutant Ninja Turtles: Mutant Mayhem | Meet the Cast

OFFICIAL HASHTAGS:

• #TMNTMovie
• #MutantMayhem

MAIN CHARACTERS:

• Leo (The Leader) - A leader in the making still trying to figure out how to bring his team together.
  • Weapons: Twin Katanas
  • Strengths: Ninjutsu Training, A Big Heart
  • Weaknesses: Crippling Insecurity
• Mikey (The Funny One) - Funny and laid back, Mikey’s main role it being the jokester of the group. Although he is funny, don’t underestimate his ninja skills.
  • Weapons: Nunchaku
  • Strengths: Hand-to-hand Combat, He’s Funny
  • Weaknesses: He’s not that funny
• Raph (The Rebel) - The brute strength of the group and a fearless fighter. What he lacks in book smarts, he makes up in strength.
  • Weapons: Sai
  • Strengths: Strength, Rage
  • Weaknesses: Impulsive, ‘Going In Loud’
• Donnie (A Genius) - The brains of the group and tech support. A little timid and always calculating the best plans for the team.
  • Weapons: Bo Staff
  • Strengths:  Programming, Outside-the-box Thinking
  • Weaknesses: Fighting, Running, Indecision
• Splinter (Sensei & Rat Dad) - He raised the turtles and keeps them safely hidden from outside world, an overly protective father figure
• April (The Friend) - An unsuspecting high school news reporter who while chasing a big story stumbles across the turtles & becomes a part of their unconventional family. Witty, sarcastic, intelligent.

CAMPAIGN OBJECTIVES:

• Authentically Teens
  • Highlight the universally relatable/aspirational aspect of being a teenager: personalities, attitude, slang, technology, etc. As well as teenage priorities of being cool, succeeding in school, making friends, talking to crushes, becoming independent & making own choices, etc.
  • Showcase the unique turtle personalities to audience in relatable or aspirational ways
  • Find the humor in the Splinter grappling with the day-to-day stresses of raising four teenage turtles.
• Mutant Mayhem
  • Promise Mayhem (big scale action) and establish the stakes and threat from Superfly and his goons.
  • Highlight the various distinct, wacky mutant characters
  • Lean into the ooze and the fun of mutation
• Ninja Heroes in Training
  • Feature the training the turtles go through to master martial arts
  • Lean into the comedic moments of splinter trying to teach the young turtles (baby turtles) discipline & difficult martial arts.
  • Emphasize that the turtles are not superheroes & were not born with superpowers. The turtles still make mistakes & are not perfect.
  • Highlight the unique colors, weapons (where appropriate), and skills each turtle has
• True Friends are Family
  • Celebrate the turtles’ relationships with each other, with Splinter, and with April. Friends that we have in our life that we stand up for, trust, love, and become our “chosen family”
  • Lean into the turtles’ brotherly dynamic: joking, poking fun, standing up for one another.

Cowabunga! Everyone's favorite turtles are breaking out of their shells and hitting the big screen. Teenage Mutant Ninja Turtles: Mutant Mayhem premieres in theaters on August 2nd. After years of being sheltered from the human world, the Turtle brothers set out to win the hearts of New Yorkers and be accepted as normal teenagers through heroic acts. Their new friend April O’Neil helps them take on a mysterious crime syndicate, but they soon get in over their heads when an army of mutants is unleashed upon them. Which can only mean a totally tubular adventure is in the midst!

The goal here is to create two different, distinct, short, and entertaining videos that generate excitement about the movie and resonate with fans of the original franchise on an organic level, primarily via TikTok. These are NOT meant to feel like ads - we're not looking for a trailer cutdown or anything like that. Instead, we want you to tap into your inner "Turtle Power" and incite Turtlemania in a way that's really clever and interesting. Primarily, your concepts should encourage people to go see the movie on the big screen or to get tickets in a fun way.

The creative possibilities are endless. Perhaps you're thinking of a fun live-action approach that uses clever transitions or surprising edits. Maybe you use stop-motion animation to bring the Turtles to life in a pizza-fueled battle with some gravity-defying flips. Steer away from any boring, couch potato ideas - this project is your chance to unleash your inner ninja, so make it count! 

Your videos should feel native to the TikTok and Instagram Reels platforms, and lean into the trends and styles that would organically come across your "For You" page while still being tonally in line with the TMNT voice on social media. Below are some thought starters for different trends that you can explore, but note that if you have other video ideas that feel native and aren't on this list, Paramount still wants to hear about them!  

• Cosplay Transformations - Time to take out your Turtle bandana and get creative!
• "Maker Content" Ninja Crafts - There are so many fun elements in the Turtle-verse that you could craft in a variety of ways.
• Dance Challenges - Incorporate some signature ninja moves or turtle-inspired choreography. 
• Turtle Power Recipes - Culinary creations? You know how the turtles love pizza! (Note: If you want to include any pizza content make sure that we're only seeing the pizza itself and not any pizza boxes.)

Your pitch treatment should provide at least THREE unique video concepts, and if you're selected, Paramount will work with you to decide which TWO concepts will move into production. 

We also encourage you to submit an optional proof-of-concept video that illustrates how your idea would come to life. Your proof of concept should be designed for TikTok, shot in a 9x16 aspect ratio, and up to 15 seconds. You can even create your proof-of-concept video in the TikTok app itself. Feel free to include links to any existing social videos (they don't have to be your own) that represent the style you'd be aiming for. 

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: Each greenlit creator will create 4 total video assets:

• Two :05-:15 social videos (9x16, 1x1)

 

TIMELINE: HERE. Please note: This timeline is fast-moving. The pitch phase falls over the July 4th holiday in the United States. 

 

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• Official TMNT: Mutant Mayhem Movie's TikTok
• Official TMNT: Mutant Mayhem Movie's Instagram
• Official TMNT: Mutant Mayhem Movie's Twitter
• Official TMNT: Mutant Mayhem Movie's Facebook
  
• Paramount's TikTok and Instagram
• Nickelodeon's TikTok and Instagram
• Official TMNT Instagram

 

TARGET AUDIENCE: 

• 16+ teens and Gen Z young adults
• Millennial nostalgic TMNT fans
• Families with kids ages 6-12

TONE: Wacky, unexpected, high-octane, goofy, playful, and FUN!

 

EXECUTIONAL MANDATORIES: 

• Each concept should feel different and unique. They do NOT need to feel stylistically cohesive. 
• Your ideas should NOT be aimed at kids and MUST be geared towards an older audience (preferably 16+). 
• Your videos should ALWAYS have sound - TikTok is a sound-on platform - but you MAY NOT use any trending TikTok or Instagram audios.
• All graphics and the most important visual content should stay within TikTok's safe zones.
• You MAY NOT include any logos or other branding within your video.
• Text can be incorporated but is NOT required.
• Assets should feel contemporary and adult-facing, while still remaining family-friendly.
• Video executions should be short form.

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal up to $5,000. If it makes sense, you may feel free to submit multiple versions of your bid at a budget, target, and reach price point.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): Your treatment should provide at least THREE unique TikTok video concepts, and Paramount will work with the greenlit filmmaker to decide which TWO concepts will move into production. Your treatment should be a more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.

• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• BID (REQUIRED): This is an open bid project, and the Sponsor would like each producer to create all of the content listed in the Deliverables section within a budget total of up to $5,000. You can download the budget template here.

• PROOF-OF-CONCEPT VIDEO (Optional): If helpful, we encourage you to submit an optional proof-of-concept video based on the information provided in the Objectives section. Your proof of concept should be designed for TikTok, shot in a 9x16 aspect ratio, and up to 15 seconds. You can even create your proof-of-concept video in the TikTok app itself. Feel free to include links to any existing social videos (they don't have to be your own) that represent the style you'd be aiming for.  The goal is to make your video feel as native to TikTok as possible.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.