What is Magenta Status?

HERE is the link to T-Mobile's official benefits breakdown. 

T-Mobile's Magenta Status gives customers added benefits and VIP experiences without all the hassles. No hoops to jump through - just status on day one. With Magenta Status, you can get travel perks like...

TRAVEL WITH THAT FIRST-CLASS FEELING: You can get 15% off across Hilton's 22 leading hotel brands worldwide, and rental return without the hassle at Dollar Car Rental and Hertz. 

COVERAGE DOWN THE ROAD AND ACROSS THE GLOBE: You can get high-speed data and texting with qualifying plans in 215+ countries and destinations. 

IN-FLIGHT CONNECTION: Stream, surf, and text from 30,000 feet. 

AAA ON T-MOBILE: Get a AAA classic membership free for one year. 

FUEL REWARDS: Get 10 cents of per gallon with complimentary Gold Status. 

INSTANT COVERAGE IN NORTH AMERICA: With a qualifying plan, when you land in Mexico or Canada, your phone just works when you arrive. 

EVEN MORE SAVINGS: You can save up to 40% on hotels and Pay Now rental cars.

Some other big benefits include: 

SPECIAL SHOW SAVINGS: You can unlock 25% off tickets to more than 8,000 shows at over 120 venues across America. Plus, skip the line with special customer entrances. 

ACCESS TO THE BEST STREAMING ENTERTAINMENT IN WIRELESS: Catch up on more of your favorite content with exclusive access to streaming services such as Apple+, Netflix, and Hulu. 

EVEN MORE THANKINGS EVERY TUESDAY: Grab $5 movie tickets, discounts, and freebies every Tuesday.

Have you ever landed in a new country and realized you don't have service? You can avoid that worry with T-Mobile, which has you covered with high-speed data and texting in over 215 destinations worldwide. And when you get to that special new spot you're going to explore, you can get even more savings with discounts on partner hotel brands, save on gas when you swing by a Shell to refuel before you check out the sights, and skip the refuel on that rental car return. And you can stay entertained while you're in the air with that sweet in-flight connection T-Mobile gives you. When you sign up for T-Mobile, you get all of these perks and more through their official benefits program, Magenta Status. T-Mobile wants to help its customers become total pros at putting their travel perks to great use, and they're looking for a team to produce a new way to demo how to travel like a pro for their YouTube channel. 

There are a lot of explainer and vlog-style videos on YouTube and for this content, T-Mobile wants to stand apart by thinking outside the box. A great comp is the new Delta in-flight safety video - they're demoing all of the key procedures and guidelines, but they're using off-flight, unexpected locations and actions to get their ideas across. We're looking for something in the same spirit here. You could pitch something vlogger-style as long as it levels up on the format, or you could pitch something else original and fun. You should not just copy that in-flight video, but it should bring the same effect: an entertaining, original, but clear and memorable way to share the Magenta Status travel perks and how to maximize them on your trips. It should feel very inherently YouTube, and be able to frame these very business-like concepts in a way that makes them feel essential to try out. 

We really want to see you get creative in how you approach this, and to see how you integrate each perk as a potential story beat. There are many perks to Magenta Status, so if there are any non-travel perks that make sense to add in, see how you can work it in to the travel pro storyline. The video will also need to have a thumbnail created using a still frame from the video and have text included, they should all have a clean aesthetic and fit with the current T-Mobile thumbnail style. You will also need to provide a Spanish audio file for your video, so script translations and a Spanish voiceover artist will be required. You can find more information on Magenta Status in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 5 total assets.

• One 1-2 minute video (16x9, 9x16)
• One YouTube thumbnail (16x9)
• Spanish audio file (.wav)
• SRT caption files for the video (Eng)

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• T-Mobile's YouTube channel

TARGET AUDIENCE:

• Gen-Z and Millennial active social users in the US, with a focus on those ages 18-34
• Specifically users looking to maximize on travel hacks and potential savings

TONE/FEEL:

• Lighthearted, approachable, clever, upbeat, lively

EXECUTIONAL MANDATORIES: 

• Your shots should avoid competitor colors (e.g. Verizon's reds, AT&T's blues).
• If your pitch involves a specific country or city if you are proposing to film in a public location, please make sure to check that location against the coverage maps, whether in the US or abroad.
• The primary logo to use is the full T-Mobile logo. 
• Always make Magenta (#E20074) the hero color in any designs. 
  • Other primary brand colors are Dark Magenta (#861B54), Dark Gray (#6A6A6A), Light Gray (#E8E8E8), Black (#000000), and White (#FFFFFF).
• The official brand font is TeleNeo; the font will be provided to the selected creator. 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.
  
  
• SCRIPT (Optional): Include clear descriptions of the visuals or action, along with dialogue, voiceover, or on-screen text.
  
  
• STORYBOARDS (Optional): To better illustrate your vision, include actual storyboards, additional concept art, shot lists, or anything that helps get your point across. You can download the Tongal storyboard template HERE.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Provide actual, or potential, casting options for your content, with relevant notes, headshots, reels, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.
  
  
• APPRENTICESHIP ADVISOR (Optional): The Tongal On-Set Apprenticeship Program is an opportunity to support new & emerging talent in production positions with hands-on on-set experience. Please indicate on the pitch submission form if you would be interested in overseeing an apprentice on your production; your answer will neither increase nor decrease the likelihood of your pitch being greenlit. The Tongal On-Set Apprenticeship Program is an opportunity to support new & emerging talent in production positions with hands-on on-set experience. Please indicate on the pitch submission form if you would be interested in overseeing an apprentice on your production; your answer will neither increase nor decrease the likelihood of your pitch being greenlit. Tongal will cover the apprentice's day rate outside of your project budget, and if you are matched with an apprentice, your Tongal producer will reach out with more information. To learn more about the On-Set Apprenticeship Program and the responsibilities of an advisor, please click HERE. 

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.