MORE ABOUT T-MOBILE CAREERS:
Alright, so we've said it time and time again: T-Mobile is the "Un-carrier" and a pretty awesome place to work. They offer an unparalleled employee experience in many different career paths, and they have a lot of great opportunities for job seekers, but not everyone understands just what T-Mobile has to offer, or what the experience of working at T-Mobile is like. So how do we help them understand? Especially while they're just endlessly scrolling through social media? With a dance fight... obviously!
For this project, the T-Mobile Careers team looking for an editor with mad skills who can take an existing live action vertical :11 clip and have some quick fun with it to create a TikTok video that leverages this TikTok trend that riffs on the classic Street Fighter games, where a couple or pair of people start pretending to fight over their different wants and needs. The Careers team wants to develop their own spin on the trend, where instead of punching, our characters take inspiration from Street Fighter and Ryu's famous "Hadouken" attack, and we see some kind of visual as their responses surge back and forth. T-Mobile will provide messaging copy, but for now, just know that it will include short phrases that communicate some of the benefits of working at T-Mobile.
In terms of execution, this should be a relatively easy ask, but think about the ways that you might utilize text and incorporate fun visual effects to make this video stand out from the other videos following this trend. We do want to make sure these videos feel like they are from T-Mobile so we'd want to keep their branding and font in mind, but these videos should NOT come across as ads. They're meant to be much more relatable and casual content. T-Mobile's got a distinct voice that is vibrant and playful, self-aware and confident, celebratory - but still professional. They're the Un-carrier - cool, clever, maybe even a little quirky. The color magenta (#E20074) is key too; if you haven't already noticed, it's pervasive throughout T-Mobile content, so if you can find a unique way to incorporate it, make sure to provide a visual reference on your treatment.
For your pitch, we'd like to see a :06 proof of concept video with this footage. Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: One up :15 hero video (9x16)
EXPECTED TIMELINE: HERE
ASSETS: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: Career seekers within Gen X, Millenials, and Gen-Zers.
TONE/FEEL: Relatable, conversational, and casual, like you're talking with a friend, but also upbeat, fun, positive, and maybe even a bit quirky.
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.