Background

MORE ABOUT T-MOBILE CAREERS:

Objectives

Alright, so we've said it time and time again: T-Mobile is the "Un-carrier" and a pretty awesome place to work. They offer an unparalleled employee experience in many different career paths, and they have a lot of great opportunities for job seekers, but not everyone understands just what T-Mobile has to offer, or what the experience of working at T-Mobile is like. So how do we help them understand? Especially while they're just endlessly scrolling through social media? With a dance fight... obviously! 


For this project, the T-Mobile Careers team looking for an editor with mad skills who can take an existing live action vertical :11 clip and have some quick fun with it to create a TikTok video that leverages this TikTok trend that riffs on the classic Street Fighter games, where a couple or pair of people start pretending to fight over their different wants and needs. The Careers team wants to develop their own spin on the trend, where instead of punching, our characters take inspiration from Street Fighter and Ryu's famous "Hadouken" attack, and we see some kind of visual as their responses surge back and forth. T-Mobile will provide messaging copy, but for now, just know that it will include short phrases that communicate some of the benefits of working at T-Mobile.


In terms of execution, this should be a relatively easy ask, but think about the ways that you might utilize text and incorporate fun visual effects to make this video stand out from the other videos following this trend. We do want to make sure these videos feel like they are from T-Mobile so we'd want to keep their branding and font in mind, but these videos should NOT come across as ads. They're meant to be much more relatable and casual content. T-Mobile's got a distinct voice that is vibrant and playful, self-aware and confident, celebratory - but still professional. They're the Un-carrier - cool, clever, maybe even a little quirky. The color magenta (#E20074) is key too; if you haven't already noticed, it's pervasive throughout T-Mobile content, so if you can find a unique way to incorporate it, make sure to provide a visual reference on your treatment. 


For your pitch, we'd like to see a :06 proof of concept video with this footage. Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.


DELIVERABLES: One up :15 hero video (9x16)


EXPECTED TIMELINE: HERE


ASSETS: HERE


EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.


TARGET AUDIENCE: Career seekers within Gen X, Millenials, and Gen-Zers.


TONE/FEEL: Relatable, conversational, and casual, like you're talking with a friend, but also upbeat, fun, positive, and maybe even a bit quirky. 


EXECUTIONAL MANDATORIES: 


By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

Details

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.





Requirements

  1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.

  2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

  3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.

  4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

  5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

  6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

  7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.

  8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.

  9. Videos must be in the English language or subtitled.

  10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

  11. You must be at least thirteen (13) years or older to enter.

  12. The Sponsor reserves the right to repost the contest.

  13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.