"Lo-fi beats to study and relax," "Lo-fi music for a rainy day in the local coffee shop," and "Saturday vibes to calm your Mind." We see videos like this on YouTube all the time, and people typically play them to set the tone while they work or relax around the house. Now T-Mobile is looking to create their very own Lo-fi beats video; something that will live on their YouTube channel for any listeners who may be looking for relaxing background noise... with a little bit of a T-Mobile flair.

For this project, we're looking for up to 2 different creators to produce a custom Lo-fi beats playlist that cleverly integrates T-Mobile's signature ringtone into a playlist made up of multiple different music tracks, drawn either from from one of the Tongal music providers (Jingle Punks, Universal Production Music, or Epidemic Sound) or from a wholly original musical compilation. The ringtone should be audible in every individual track or use it as a way to mix two songs and you can also modify, remix, or reinterpret the ringtone as you see fit, nut make sure to keep it interesting. We're looking for the playlist to run about 50-60 minutes, and ultimately we'll want to export it as a single audio file, so each "track" should seamlessly transition into the next. You will also need to provide a track listing with names for each track used in the final mix and we may ask you to export the individual tracks for easier review during post. We are ultimately planning to pair this audio with a custom animated video, which will be created in the T-Mobile Ringtone Lo-fi Animation Video Project. If you happen to have the audio and animation skills to create both assets, we encourage you to pitch on both projects!

Creatively, it's important for you to consider what elements are typically included in Lo-fi tracks, and what makes some tracks work better than others. Consider some of the genre staples, like Lofi Girl, which focuses on hip-hop and synthwave beats with a particular theme in mind, like studying or sleeping, to help guide the mix. Other channels like Lofi Everyday consider locations and weather to incorporate sound effects into the music, and there's a wide variety of other channels that use everything from classical compositions to punk rock as the underlying foundation of the Lo-fi beats. Whatever approach you decide to take, you should think about how you can incorporate the T-Mobile ringtone without making the audio feel too brand-focused. Cleverness is key here. We are looking for a chill mix that anyone would be up to listen to even if they are not a T-Mobile customer. 

For your pitch submission, we'd like to hear a rough draft or audio sample (no more than 1 minute) that demonstrates your approach and how you can mix different audio tracks together. Now we don't expect any vocals, but if you want to use any vocal elements, you're welcome to, but should minimize the usage and try to stay in line with the standards of the genre. T-Mobile may pick up to two submissions to move forward with, at which point they'll provide feedback and allow you to properly cast and mix the track before providing it to the animator.

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: One :50-:60 audio playlist (.WAV)

EXPECTED TIMELINE: HERE

RELEVANT ASSETS: HERE

EXPOSURE: We expect content will be used on the platforms below, but you should also review our Music providers in the Project Requirements, as well as the platform best practices.

• T-Mobile's YouTube

TARGET AUDIENCE: Gen Z and Millennial active social users in the US, with a focus on those ages 18-34

TONE/FEEL: Lo-fi, chill, relaxing, ambient 

EXECUTIONAL MANDATORIES: 

• You MUST include the T-Mobile signature ringtone throughout the audio mix.
• Your audio MUST be an original composition OR use stock music from Tongal's three music libraries. If you use music from any other source, it will have to be replaced with music from the Tongal libraries.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables. 

• AUDIO SAMPLE (REQUIRED): Provide an audio sample (no more than 1 minute) demonstrating how you would effectively mix multiple tracks together and incorporate the T-Mobile Ringtone sound.

• LINKS (REQUIRED): To your previous audio work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual audio files or examples.

• TREATMENT (Optional): A more detailed and specific description of what's going to happen in the final track. If it's helpful to you, we've provided a treatment template, which you can find here. 

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.