T-Mobile has always been known as the Un-carrier, and once again they are redefining what it means to be a wireless provider: more than just a 5G network, T-Mobile prides itself on its innovative and human-led approach to meeting customers where they are and taking them where they want to go. To do this, T-Mobile is constantly evolving while supporting its customers through initiatives like Network Pass, proactive disaster response solutions, and seamless digital and in-store experiences. At its core, T-Mobile is committed to have a network that not only performs, but empowers—one that helps people connect, grow, and thrive. 

With that in mind, T-Mobile's executive team is looking for a suite of custom social media banners that reflect their company's evolution and ethos, from their innovative tech to their company values and community impact. These banners will be used for their executive and VP+ team members' personal profiles across LinkedIn, Facebook, and X. These static, design-forward graphics must capture T-Mobile’s bold energy and align with their refreshed branding. T-Mobile's execs should be proud to display your banners, and your artwork, capturing the unique spirit and singular energy of T-Mobile, should spark conversation among employees, friends and family, and casual viewers across these execs' social channels. T-Mobile's current banners, while fun, could use a fresh, eye-catching update that reflects the elevated, modern, dynamic feel of T-Mobile's updated branding approach. We are open to one design resized/scaled for different platforms, but we'd encourage you to think about how you could adapt the creative of your design to each unique platform. 

In terms of execution, we are primarily looking for graphic-forward executions, though you are welcome to incorporate live-action or stock images into your assets, although you should stay away from any character animations or puppet-like figures to represent your concepts. If you do plan to use stock images, they must be from Storyblocks. If greenlit, Tongal will provide you with access to Storyblocks' stock image library. Similarly, official T-Mobile fonts and logos will be provided to the greenlit creator.

Whether you create one banner design or two within a theme, all of your designs should feel like they're part of the same coherent series. Keep in mind that T-Mobile is a tech-forward company, so we need dynamic banners that have a thrilling and energizing aesthetic – perhaps even a little unexpected playfulness – but you should avoid anything that skews too far into "quirky" on one end or "corporate" on the other. We want the artistry of the asset to shine, and hook audiences, so the key message lands.

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 10 total static assets.

• Five static image for LinkedIn (1584 x 396 pixels); PNG or JPG format, less than 8 MB
• Five static image for Facebook/X (851 x 315 pixels); JPG format, less than 100 KB

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• T-Mobile Exec team members personal LinkedIn, Facebook and X.

TARGET AUDIENCE: The Execs' friends, family, business contacts, and social networks.

TONE/FEEL:

• Modern, energetic, unexpected, dynamic, polished, cool, relevant, edgy. 
• Stay away from anything that feels sales-y or corporate.

EXECUTIONAL MANDATORIES: 

• Always make Magenta (#E20074) the hero color in designs. 
• Other primary brand colors are Dark Magenta (#861B54), Dark Gray (#6A6A6A), Light Gray (#E8E8E8), Black (#000000), and White (#FFFFFF).
• You must use the brand official font TeleNeo; the font will be provided to the selected creator. 
• Your video should avoid competitor colors (e.g. Verizon's reds, AT&T's blues).

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.